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SUMMARY:Are you over-invested in Gartner… and under-leveraging the boutiques that can actually move the needle? (11am ET\, 4pm UK)
DESCRIPTION:Many teams default to the “big basket” approach then wonder why they’re missing regional nuance\, category-specific depth\, or sharper differentiation. In this 30-minute session\, we’ll cut through the noise and get practical about when boutique/specialist firms matter\, why they matter\, and how to engage them effectively – without wasting time or budget. \nThrough this 30-minute webinar\, you’ll be able to: \n\nIdentify what the boutique/specialist analyst landscape actually looks like (global vs. regional\, industry-focused vs. tech-focused\, etc.)\nDecide when (and when not) to work with smaller firms—and what “being a client” should mean in practice\nClarify the real benefits to target (and what actions tend to deliver them)\nReduce concentration risk by building a smarter\, more diversified engagement approach so you’re not putting all your eggs in the Gartner basket\n\nJoin our co-founder Simon Levin and guest speaker\, Carter Lusher of Lusher Advisory\, to learn how to engage more effectively with smaller firms—and walk away with a simple\, repeatable way to decide where they fit in your analyst engagement strategy. \n  This event has already taken place. Get in touch to hear about future sessions.
URL:https://theskillsconnection.com/event/webinar-feb-2026/
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