5 secrets to briefing analysts so they refer business to you (11am ET, 4pm UK)
October 23, 2024 @ 11:00 am - 11:30 am
Knowing that analysts influence over half of all enterprise IT buying decisions, are you briefing them regularly? If so, are you getting the level of lead referrals and validation for your products and services you would expect? If not, then you need this webinar. In it we will share details of the five things we have learned, as former senior Gartner analysts, that differentiate the few briefings that get results versus the vast majority that simply go in the digital filing cabinet (i.e the trash).
We will cover:
- – What are the common mistakes people make in analyst briefings
- – Why your PR materials don’t work with analysts
- – The role of evidence in your analyst briefing
- – A checklist for success
Please join our Managing Director, Simon Levin and Senior Analyst, Andrew Butler, to learn how you can make your next briefing one that delivers true business results for your company.
You can register here.
Share This Story, Choose Your Platform!
Upcoming Events
AR Intelligence: Live — Conversations | Simon Levin | What AR and Analysts Get Wrong About MQs and Other “Big Rocks” (10.30 am ET, 3.30pm UK)
MQs and other “Big Rocks” (rankings, high-stakes evaluations) often get overweighted — and the real work (and risk) happens around the edges.
In this episode of AR Intelligence: Live — Conversations, Carter Lusher sits down with Simon Levin (Managing Director, The Skills Connection) for a tight, moderator-driven discussion on what AR teams and analysts commonly get wrong about MQ/Wave-style moments — and how to stay strategic without burning cycles or burning out.