What to do when category isn’t a perfect match
When evaluating assessment opportunities, most firms find analyst criteria don’t align precisely with their solution. Indeed, our bi-annual survey reveals this mismatch affects 70% of vendors in any given assessment! Being the “perfect fit” is the exception, not the rule.
Given the significant influence these reports hold over buyers and investors, inclusion—and optimal positioning in the nearest assessment that comes close—is imperative. Waiting for analysts to launch the exact right assessment is akin to Beckett’s theatrical absurdity in Waiting for Godot—hoping for something that never arrives.
Instead, the smart strategy is to build a compelling case now—using current criteria—and refine it over time to project future alignment.
In our webinar, we unpack the three most common vendor scenarios and outline tailored strategies for each. You’ll gain:
- Insight into what the analysts currently prioritize—and how to tailor your value proposition accordingly
- Guidance on constructing a robust narrative with supporting evidence to strengthen your case
- A playbook for building long-term analyst engagement—well before any future assessment takes shape
Watch the recording to equip yourself with the right pragmatic strategy for assessment readiness—and ensure you’re not waiting in vain.