Unlock the value of analyst assessments
Every two years, our survey gathers insights from 100+ suppliers—130+ participated in 2024—to reveal how inclusion in analyst assessments with industry-leading firms can shape downstream business outcomes.
In this whitepaper, you’ll uncover:
- The compelling benefits of assessment inclusion, from enhanced credibility to stronger influence over market perception and deal progression.
- How top-performing firms actively leverage assessment results—going beyond passive participation to drive real, measurable growth.
- Key differences in how firms perceive the value of assessments from leading analysts like Gartner and Forrester, and what that means for your strategy.
But inclusion alone isn’t enough. The most impactful results come from active engagement in the draft review cycle—from routine feedback to swiftly escalating factual issues. Our analysis tracks emerging trends in the robustness of these review processes, showing how more rigorous, transparent review practices lead to stronger outcomes.
