Getting key analysts to have sufficient confidence (in your business, products and services) to recommend you to their clients is difficult. It takes concerted effort, appropriate preparation and relevant executive engagement if you are to get it right and get the right result. But the reality is most companies get it wrong and get truly disappointing results.
In this paper, find out about most common mistakes and how to develop a plan to elevate your assessment responses, and engagement activities overall, to a higher level.
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Analyst Relations ROI: Real Examples Beyond Gartner, Forrester and IDC
In this panel discussion representatives from Everest Group, KuppingerCole and MGI Research talk about real-world examples of business impact, including client cases where specialist insight, different research delivery models or closer working relationships produced the kind of returns that firms might not normally associate with analyst engagement.
Are you over-invested in Gartner… and under-leveraging the boutiques that can actually move the needle?
Many teams default to the “big basket” approach then wonder why they’re missing regional nuance, category-specific depth, or sharper differentiation. In this webinar, we’ll cut through the noise and get practical about when boutique/specialist firms matter, why they matter, and how to engage them effectively – without wasting time or budget.
Solve the puzzle of how to get great Magic Quadrant / Wave results in 6 easy steps
If you've ever been left puzzled as to why having a great product and contented customers is often not enough for achieving impressive results on Gartner Magic Quadrants, Forrester Waves or other structured assessments, then we have the solution. Our webinar will arm you with six essential steps that support success.
The 10 things every company gets wrong with Gartner – and others
Getting key analysts to have sufficient confidence (in your business, products and services) to recommend you to their clients is difficult. It takes concerted effort, appropriate preparation and relevant executive engagement if you are to get it right and get the right result. But the reality is most companies get it wrong and get truly disappointing results.
How the analysts can boost your sales pipeline: Insider secrets
This white paper highlights how leading firms leverage analyst engagement to grow their sales pipeline. We cover the best practices for developing genuine relationships with analysts for mutual benefit.
About us
We are a team of former senior Gartner analysts and executives who offer our knowledge and expertise to help technology companies improve their relationships with the analyst community and better engage with the market.
We hope you find this content useful and please do get in touch if you would like to discuss your company’s specific requirements.
Knowledge Bank
If you’d like to find out more, please head to our Knowledge Bank, where there are more on-demand webinars, as well as many other best practice videos and white papers. We do ask you to share your name and email address to access this content but, per our privacy policy, we promise this will not end up with you receiving a bombardment of email.
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