The 10 things every company gets wrong with Gartner and others
Getting key analysts to have sufficient confidence (in your business, products and services) to recommend you to their clients is difficult. It takes concerted effort, appropriate preparation and relevant executive engagement if you are to get it right and get the right result. But the reality is most companies get it wrong and get truly disappointing results.
In this paper, find out about most common mistakes and how to develop a plan to elevate your assessment responses, and engagement activities overall, to a higher level.
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Why buyers will rely far more on analysts in the age of COVID-19. An action plan
In this webinar, we explore how COVID-19 is affecting technology marketing, where in the buying cycle analyst influence is increasing, and what actions you need to take as a result.
How the analysts can boost your sales pipeline: Insider secrets
This white paper highlights how leading firms leverage analyst engagement to grow their sales pipeline. We cover the best practices for developing genuine relationships with analysts for mutual benefit.
Changing the analyst’s mind
Vendors often complain that analysts come to an evaluation with outcomes pre-determined and that nothing the vendor says or does will change the analyst’s mind. Are you really facing a Sisyphean task? We don’t think so. Find out what you CAN do.
About us
We are a team of former senior Gartner analysts and executives who offer our knowledge and expertise to help technology companies improve their relationships with the analyst community and better engage with the market.
We hope you find this content useful and please do get in touch if you would like to discuss your company’s specific requirements.
Knowledge Bank
If you’d like to find out more, please head to our Knowledge Bank, where there are more on-demand webinars, as well as many other best practice videos and white papers. We do ask you to share your name and email address to access this content but, per our privacy policy, we promise this will not end up with you receiving a bombardment of email.
“Excellent insight into the analyst world. Solid, no-nonsense advice”
CEO