Is there still a role for IT analysts?

In these days of online peer reviews and social media, increasingly enterprise IT review sites like TrustRadius & G2 are changing how buyers research vendors.

So, do the analysts still influence where the money goes?

In this paper, we discuss if IT analysts, from firms like Gartner and Forrester, really still call the shots.

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The 10 things every company gets wrong with Gartner – and others

Getting key analysts to have sufficient confidence (in your business, products and services) to recommend you to their clients is difficult. It takes concerted effort, appropriate preparation and relevant executive engagement if you are to get it right and get the right result. But the reality is most companies get it wrong and get truly disappointing results. Find out the 10 things NOT to do in this white paper.


2022 Analyst Engagement survey results

Every 2 years, The Skills Connection conduct a study looking specifically at how technology providers’ engage with analysts, and what results they get back in terms of real business impact. In this white paper we share our findings and give 5 best practices you can implements straight away.


Are you ready for recorded video briefings and demos?

Increasingly Gartner and others are requiring recorded briefings and product demo submissions. Delivering these is a different skill than their live equivalents – are you ready for this new model? Revisit how you prepare and tell your story. Striking the right balance between content and production is essential. We will help you plan your time, define and create your content, including tools that will help do it quickly and easily.


Gartner Peer Insights – how do you compare to your competition?

Gartner Peer Insights is one of the most significant shifts to the way vendor performance is measured and assessed. With over 2.3 million product comparisons conducted on the platform in 2020, an increase of 15% over the previous year, its significance is on the rise. Gartner analysts now depend wholly on Peer Insights as a primary source of customer insight when carrying out assessments, and buyers themselves increasingly turn to Peer Insights when making informed decisions.


Gartner Peer Insights: 5 things you must do right now

Recent changes at Gartner have increased the importance of proactive Peer Insights activity for vendors; Gartner has replaced Magic Quadrant reference surveys with information sourced from Peer Insights, and Gartner has developed new document types that summarize Peer Insights reviews and perspectives for end-user customers. This is a new muscle that technology vendors and service providers must learn to exercise regularly – you ignore it at your peril.

About us

We are a team of former senior Gartner analysts and executives who offer our knowledge and expertise to help technology companies improve their relationships with the analyst community and better engage with the market.

Knowledge Bank

If you’d like to find out more, please head to our Knowledge Bank, where there are more on-demand webinars, as well as many other best practice videos and white papers. We do ask you to share your name and email address to access this content but, per our privacy policy, we promise this will not end up with you receiving a bombardment of email.

“Excellent insight into the analyst world. Solid, no-nonsense advice”