Is there still a role for IT analysts?
In these days of online peer reviews and social media, increasingly enterprise IT review sites like TrustRadius & G2 are changing how buyers research vendors.
So, do the analysts still influence where the money goes?
In this paper, we discuss if IT analysts, from firms like Gartner and Forrester, really still call the shots.
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2024 Analyst Engagement survey results
Every 2 years, The Skills Connection conduct a study looking specifically at how technology providers’ engage with analysts, and what results they get back in terms of real business impact. In this white paper, we present our 2024 survey findings (from 140+ different tech firms) and offer evidence-based advice for improving the impact your business can get from this massively influential channel.
Gartner Peer Insights – how do you compare to your competition?
Gartner Peer Insights is one of the most significant shifts to the way vendor performance is measured and assessed. With over 2.3 million product comparisons conducted on the platform in 2020, an increase of 15% over the previous year, its significance is on the rise. Gartner analysts now depend wholly on Peer Insights as a primary source of customer insight when carrying out assessments, and buyers themselves increasingly turn to Peer Insights when making informed decisions.
Gartner Peer Insights: 5 things you must do right – right now
This white paper looks at what vendors should be doing here and now to build their Peer Insights profiles and make the most of their customers’ positive views of their products and services.
Gartner Peer Insights: 5 things you must do right now
Recent changes at Gartner have increased the importance of proactive Peer Insights activity for vendors; Gartner has replaced Magic Quadrant reference surveys with information sourced from Peer Insights, and Gartner has developed new document types that summarize Peer Insights reviews and perspectives for end-user customers. This is a new muscle that technology vendors and service providers must learn to exercise regularly – you ignore it at your peril.
How the analysts can boost your sales pipeline: Insider secrets
This white paper highlights how leading firms leverage analyst engagement to grow their sales pipeline. We cover the best practices for developing genuine relationships with analysts for mutual benefit.
Peer Insights – Existential Threat or Great Opportunity? What Are The Proven Best Practices For Handling?
In this webinar we look at the influence IT solution peer review portals like Gartner Peer Insights, G2 Crowd and IT Central Station have on your business and how to have an effective plan in place to maximise opportunities and manage risk.
About us
We are a team of former senior Gartner analysts and executives who offer our knowledge and expertise to help technology companies improve their relationships with the analyst community and better engage with the market.
Knowledge Bank
If you’d like to find out more, please head to our Knowledge Bank, where there are more on-demand webinars, as well as many other best practice videos and white papers. We do ask you to share your name and email address to access this content but, per our privacy policy, we promise this will not end up with you receiving a bombardment of email.
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