Acknowledge successes, learn from failures
Win/loss analysis is a smart business tool for analyzing the entire buying cycle from a neutral perspective. It can help your company understand its true competitive strengths, weaknesses and potential by examining why deals were won or lost.
But win/loss programs often fail to deliver useful insight, and worse still, can end up as a finger pointing exercise. Sales people, customers and even prospects who didn’t buy, won’t tell you the whole story for fear of consequences.
The Skills Connection offers an independent professional win/loss program that applies our unique analysts skills and experience to deliver valuable insights across a number of critical areas, leading to continuous improvement and stronger business results.