Peer Insights is here and here to stay
Everyone has seen the trend building up over the last few years. Now it is hitting software and service markets with unstoppable force – and if you don’t respond quickly and effectively, you’ll find yourself quickly going backwards.
It’s vital to have up to date reviews from peer buyers in similar companies, countries and with similar use cases for prospective buyers to see. It’s critical to have those reviews available for the analysts to ensure that their understanding of you is up to date in their research. Overall, this is a program that needs to be treated as strategic to the company. The value is not in a single area of the business, but can affect every part of your organization.
Since the launch of Gartner’s Peer Insights, we’ve worked with over 100 companies, looking at their programs to see what works and doesn’t work. Our team of senior former-Gartner analysts can help optimize your program or help get your company started and not be left behind.
How we make a difference
As part of our coaching and advisory services, we can help you to:
- Assess where you are today and identify where to prioritize action
- Make sure everyone is on board, at all levels of the company
- Develop a year-round program to improve your volume and scores
- Create robust feedback processes to measure progress
- Leverage positive insights in sales and marketing – and in product teams
- Ensure you have a competitive and effective program that delivers real results
How effective is your program?
Use our online benchmarking tool to compare your Gartner Peer Insights program with your peers. The tool provides instant feedback and a report that offers customised advice on where you should particularly prioritize to achieve an effective program
To find out more about our services and discuss how we can help you, contact us now.
In a survey, of IT vendors, conducted by The Skills Connection in 2020, 70 per cent of respondents said that Peer Insights reviews had a positive effect on business, helping them secure more meetings with prospects and boosting invitations to participate in buyers’ RFP processes.
“The Skills Connection has been a great partner for us and a firm that I would definitely recommend”
Strategy Director, Large Enterprise Professional Services Company