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2026-02-19T00:00:00+00:00
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The requirement by Gartner and others for only recorded briefings and product demos in evaluation submissions has defined a new competitive threat and opportunity. The pressure to deliver in this new way on a compressed schedule alongside all the other elements of an evaluation are too often leading to mediocre, undifferentiating recordings. Revisit how you prepare and tell your story. Striking the right balance between content and production is essential. We will help you plan your time, define and create your content, including tools that will help do it quickly and easily.

Join our 30-minute webinar where senior analysts Jeff Comport and Richard Marshall reveal proven strategies to transform your recorded submissions from ordinary to outstanding. You’ll discover how to craft memorable presentations that capture analyst attention and effectively communicate your unique value proposition.

Key takeaways include:
– Essential differences between live and recorded presentations – and how to leverage them
– Techniques to highlight your product’s competitive advantages
– Strategic approaches to content organization that maximize impact
– Production best practices – from recording methods to post-production decisions
– Expert guidance on tools and technology selection

Bring your questions for a live Q&A session with our analysts who have evaluated hundreds of vendor submissions and know exactly what sets the winners apart.

Whether you’re preparing for an upcoming evaluation or looking to strengthen your analyst relations strategy, this webinar will equip you with actionable insights to create standout recorded presentations that deliver results.

Reserve your spot today to learn how to turn the challenge of recorded submissions into your competitive advantage.

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Upcoming Events

Feb
24

Are you over-invested in Gartner… and under-leveraging the boutiques that can actually move the needle? (11am ET, 4pm UK)

Many teams default to the “big basket” approach then wonder why they’re missing regional nuance, category-specific depth, or sharper differentiation. In this 30-minute session, we’ll cut through the noise and get practical about when boutique/specialist firms matter, why they matter, and how to engage them effectively – without wasting time or budget.

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