Events

In February, The Skills Connection hosted a webinar with Carter Lusher of Lusher Advisory on the value technology firms can get from engaging with analyst firms beyond Gartner and the other usual suspects. In this panel discussion, we will bring those ideas to life with case examples of where, and how, such value has been achieved in practice.

In this 30-minute webinar, representatives from Everest Group, KuppingerCole and MGI Research will explain:
– Where their firms focus
– The work they do that buyers do not always expect
– How that work has helped clients achieve strong business outcomes.

The discussion will look at real-world examples of business impact, including client cases where specialist insight, different research delivery models or closer working relationships produced the kind of returns that firms might not normally associate with analyst engagement.

For marketing, product marketing and analyst relations leaders, this is a short, practical session on when and how firms outside the largest research houses can make a significant difference.

You can register here.