What does it mean to be a Cool Vendor?

It’s time to act now – 1st nominations for Gartner Cool Vendors will be in January 2021

Every year, hundreds of up-and-coming IT vendors see their future transformed when they are identified by Gartner’s analysts as Cool Vendors. This represents a game-changing opportunity for them to enjoy better recognition, endorsement of capabilities and, most importantly of all, a fast track to being considered a viable vendor to consider by potential buyers and future round investors.

Cool Vendors are defined by the “3is”: Innovative, Impactful and Intriguing and their technologies or their business or delivery models represent a vision of the future. Gartner’s Cool Vendor reports are among the most widely read research, so analysts compete keenly to discover the next cool innovator.

Take the survey

If you’d like to find out if your company could be eligible for becoming a Cool Vendor in 2021, please fill in our free survey and we contact you to give you our expert analysis.

Free white paper aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa

Our free white paper “Getting recognition as a Cool Vendor” captures the essence of what you need to know — to make sure massively influential analysts, like Gartner or Forrester, recognize your innovation and potential breakthrough.

Webinar: Are you “cool” and why does it matter?

You can find out more by viewing our webinar, presented by our senior analysts Anne Lapkin and Simon Levin, both experienced in successfully taking technology vendors on the journey to being “Cool Vendors”.


To find out more about our services and discuss how we can help you, contact us now.

”Better analyst communication = analyst recommendations = $$$”

CEO, Medium Enterprise Computer Software Company