Why engage with analysts, like Gartner?
If you’re new to engaging with analysts, the prospect can be daunting. You might even be wondering if it’s worth the effort. But if your prospects are paying attention to what these firms have to say, you need make sure they are talking about you in favorable terms. As a team of former senior Gartner analysts, we have inside knowledge on engaging with the analyst community.
If you are starting out on this path, please take a look at one of the papers below. And if you have a specific question, feel free to ask Simon by sending your question to him on the right.
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The 10 things every company gets wrong with Gartner – and others
Getting key analysts to have sufficient confidence (in your business, products and services) to recommend you to their clients is difficult. It takes concerted effort, appropriate preparation and relevant executive engagement if you are to get it right and get the right result. But the reality is most companies get it wrong and get truly disappointing results. Find out the 10 things NOT to do in this white paper.
2022 Analyst Engagement survey results
Every 2 years, The Skills Connection conduct a study looking specifically at how technology providers’ engage with analysts, and what results they get back in terms of real business impact. In this white paper we share our findings and give 5 best practices you can implements straight away.
Gartner Peer Insights: 5 things you must do right – right now
This white paper looks at what vendors should be doing here and now to build their Peer Insights profiles and make the most of their customers’ positive views of their products and services.
No pay, no play – is that really how it is with analysts like Gartner and Forrester?
If you believe that research is a pay-for-play game, our Managing Director, Simon Levin discusses in this insight article why this isn't the case and you can still get results if your analyst engagement is effective.
How the analysts can boost your sales pipeline: Insider secrets
This white paper highlights how leading firms leverage analyst engagement to grow their sales pipeline. We cover the best practices for developing genuine relationships with analysts for mutual benefit.
The secret to briefing IT analysts – 5 common mistakes, 5 essential steps
Discover the secrets to briefing IT analysts and the common mistakes to avoid.
Ask us a question
If you have got any questions which you think we may be able to help you with in your Analyst Engagement, feel free to message Simon, our Managing Director, former senior Gartner analyst and he will drop you an email in response.
Knowledge Bank
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