Why engage with analysts, like Gartner?
If you’re new to engaging with analysts, the prospect can be daunting. You might even be wondering if it’s worth the effort. But if your prospects are paying attention to what these firms have to say, you need make sure they are talking about you in favorable terms. As a team of former senior Gartner analysts, we have inside knowledge on engaging with the analyst community.
If you are starting out on this path, please take a look at one of the papers below. And if you have a specific question, feel free to ask Simon by sending your question to him on the right.
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Great MQ! Now what?
There is plenty of work to be done in the wake of a positive analyst report – and most of it needs to be done quickly! Find out more in our white paper.
‘PressandAnalyst’ is not one word
In this white paper, you can find out what the analysts need from you differs from the press and learn actionable differences between an analyst engagement (AE) plan and a PR plan.
No pay, no play – is that really how it is with analysts like Gartner and Forrester?
If you believe that research is a pay-for-play game, our Managing Director, Simon Levin discusses in this insight article why this isn't the case and you can still get results if your analyst engagement is effective.
How the analysts can boost your sales pipeline: Insider secrets
This white paper highlights how leading firms leverage analyst engagement to grow their sales pipeline. We cover the best practices for developing genuine relationships with analysts for mutual benefit.
The secret to briefing IT analysts – 5 common mistakes, 5 essential steps
Discover the secrets to briefing IT analysts and the common mistakes to avoid.
Ask us a question
If you have got any questions which you think we may be able to help you with in your Analyst Engagement, feel free to message Simon, our Managing Director, former senior Gartner analyst and he will drop you an email in response.
Knowledge Bank
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