Getting strong ROI from specialist analyst firms
Gartner and Forrester get most of the attention. But for many technology vendors, especially those at an earlier stage or playing in a more defined niche, they’re not always the right fit, the right cost or the right timing.
There’s a tier of specialist and mid-sized analyst firms that work differently by having alternate research models and a sharper focus on specific markets and buyer audiences. Vendors who find them early get a meaningful edge. Most don’t know where to look.
In this 30-minute on-demand webinar, representatives from Everest Group, KuppingerCole and MGI Research explain:
- Where their firms focus
- The work they do that buyers do not always expect
- How that work has helped clients achieve strong business outcomes.
The discussion looks at real-world examples of business impact, including client cases where specialist insight, different research delivery models or closer working relationships produced the kind of returns that firms might not normally associate with analyst engagement.