BACK TO ASSESSMENT CENTER

In this paper we offer 6 key tips that can help a company to establish the right process and understand how to align response content within that process.

We look at the various moving parts that typically require consideration i.e. surveys, briefings, product demonstrations and reference data provision. We set out the typical structuring and scale of each of these and how they vary between major analyst firms.

Focusing on the right content for your case, and the prioritization within that case, requires a good understanding of how the analysts are dissecting your market, and we share how to find that insight within the analyst RFI information as well as their existing, published research to enable analysis of how their views and priorities are likely also evolving.

• Suitable preparation and planning
• How best to prioritize focus (and hence the time of those involved in informing your response)
• The type and format of information you specifically require for your case to have the best chance of success
• The importance of the outside-in viewpoint of the analysts
• The role your customers consequently play in validating your case
• The relationship…how to best optimize that

Check out our Knowledge Bank to access all our resources around successful analyst engagement.