How some companies make analysts an effective GTM channel

Some firms get significant business via analysts (such as Gartner and Forrester), while many simply do not. Why is that? And where are you on the scale?

Every 2 years, The Skills Connection conduct a study looking specifically at how technology providers’ engage with analysts, and what results they get back in terms of real business impact.

In this white paper we share our findings and give 5 best practices you can implements straight away.

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2022-10-05T16:35:34+01:00

How some companies make analysts an effective GTM channel

Some firms get significant business via analysts (such as Gartner & Forrester), while many simply do not. Why is that? And where are you on the scale? Every 2 years, The Skills Connection conduct a study looking specifically at how technology providers’ engage with analysts, and what results they get back in terms of real business impact. In this webinar, we'll share our findings and give 5 best practices you can implements straight away.

2022-10-05T16:35:58+01:00

The 10 things every company gets wrong with Gartner and others

Getting key analysts to have sufficient confidence (in your business, products and services) to recommend you to their clients is difficult. It takes concerted effort, appropriate preparation and relevant executive engagement if you are to get it right and get the right result. But the reality is most companies get it wrong and get truly disappointing results.

About us

We are a team of former senior Gartner analysts and executives who offer our knowledge and expertise to help technology companies improve their relationships with the analyst community and better engage with the market.

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If you’d like to find out more, please head to our Knowledge Bank, where there are more on-demand webinars, as well as many other best practice videos and white papers. We do ask you to share your name and email address to access this content but, per our privacy policy, we promise this will not end up with you receiving a bombardment of email.

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