How some companies make analysts an effective GTM channel
Some firms get significant business via analysts (such as Gartner and Forrester), while many simply do not. Why is that? And where are you on the scale?
Every 2 years, The Skills Connection conduct a study looking specifically at how technology providers’ engage with analysts, and what results they get back in terms of real business impact.
In this white paper we share our findings and give 5 best practices you can implements straight away.
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2026 analyst assessment survey: AI and analyst influence. What is changing? What still matters?
AI is now an integral part of how enterprise buyers research markets, compare suppliers and test vendor claims. Analyst influence is not disappearing, but the way buyers use analyst insight, formal assessments and AI-generated answers is clearly starting to shift. In this webinar, we share our findings from our 2026 survey of 100 technology companies. We will examine how your peers see AI affecting analyst engagement, assessment participation and the role of firms such as Gartner, Forrester and IDC.
Hard lessons learned from a life in Analyst Relations
In this webinar we interview Jonathan Yarmis, a veteran of the IT advisory research industry with 37 years of experience, to find out about the hard lessons learned from a unique life on both sides of the table in analyst engagement – as an analyst and in analyst relations!
2024 analyst engagement survey: getting effective business impact from assessment results
Some firms get significant business via analysts (such as Gartner & Forrester), while many simply do not. Why is that? And where are you on the scale? Every 2 years, The Skills Connection conduct a study looking specifically at how technology providers’ engage with analysts, and what results they get back in terms of real business impact. In this webinar, we present our Q1 2024 survey findings (from 140+ different tech firms) and offer evidence-based advice for improving the impact your business can get from this massively influential channel.
How some companies make analysts an effective GTM channel
Some firms get significant business via analysts (such as Gartner & Forrester), while many simply do not. Why is that? And where are you on the scale? Every 2 years, The Skills Connection conduct a study looking specifically at how technology providers’ engage with analysts, and what results they get back in terms of real business impact. In this webinar, we'll share our findings and give 5 best practices you can implements straight away.
The 10 things every company gets wrong with Gartner – and others
Getting key analysts to have sufficient confidence (in your business, products and services) to recommend you to their clients is difficult. It takes concerted effort, appropriate preparation and relevant executive engagement if you are to get it right and get the right result. But the reality is most companies get it wrong and get truly disappointing results.
About us
We are a team of former senior Gartner analysts and executives who offer our knowledge and expertise to help technology companies improve their relationships with the analyst community and better engage with the market.
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