The Secrets of How to Brief IT Analysts (like Gartner) to Get Tangible Business Results (8am Pacific, 11am ET, 4pm UK)
May 21 @ 11:00 am - 11:30 am
Industry analysts influence 50-80% of all enterprise IT buying decisions, so meaningful engagement with them is critical to technology vendors of all sizes. When properly done, analyst briefings result in lead referrals and validation for your products and services. If you are not getting measurable results, or if you have not yet engaged the analysts in your sector, this 20-minute webinar will help you understand how to get real results from analyst briefings and engagement.
We will cover:
• What turns analysts on – and what turns them off
• What are the common mistakes people make in analyst briefings
• The role of evidence in your analyst briefing
• A checklist for success
We are a team of former senior analysts with over 100 years’ collective experience at Gartner alone. In the last 10 years we have helped IT vendors to get real return from their investments in engaging analysts. Two-thirds, for example, have reported a measurable increase in new business within weeks of working with us (source: TechValidate).
What Gartner and other analyst firms think about you matters… much more than you can ever imagine.This is because analysts have incredible reach, touching thousands of your prospects each year. Analysts inform your buyers throughout your sales cycle, advising them on what to do, who to do it with and even how much to pay.