Pressandanalyst is not one word (8am ET, 1pm UK)
June 25 @ 8:00 am - 8:30 am
“We have great analyst engagement. Like every journalist we send them our various press releases and brief them on every one of our new releases. Frustratingly though we never seem to get any business referred to us by them!”
If this sounds remotely like your firm, this webinar is for you. In it our senior analysts, Jonathan Yarmis and Simon Levin, will explain why mixing pressandanalysts never works (and indeed why prospectsandanalysts doesn’t work either).
In the 30-minute session you will learn:
- How the objectives of the different audiences vary and how your objectives for engaging each audience also vary
- The specific focus for analysts, what they need from you and when (if you want measurable impact from engaging with them)
- The difference between an analyst engagement (AE) plan and a PR plan
You can register here.
What Gartner and other analyst firms think about you matters… much more than you can ever imagine.This is because analysts have incredible reach, touching thousands of your prospects each year. Analysts inform your buyers throughout your sales cycle, advising them on what to do, who to do it with and even how much to pay.