The secret to growth hacking using analysts like Gartner or Forrester (8am ET, 1pm UK, 3pm Israel)
September 24 @ 8:00 am - 8:30 am
According to Harvard Business School, 75% of VC-backed start-ups fail. Of those who do survive, 70% will end up being sold at little or no profit to the founders. It’s a highly competitive market with low chance of success. However, for firms targeting the enterprise market, there is a key growth hack which can make a startling difference. Over 90% of firms who have used this approach have gone on to thrive, yet few tech firms know about this hack or how to use it. In this webinar we will introduce growth hacking using IT analyst firms like Gartner and Forrester and show attendees why this hack works and how to use it.
We will share:
• When and why tech firms typically fail
• How can small suppliers gain enterprise buyer confidence
• Why growth hacking using analysts works
• The growth hackers guide to working with analysts
Join our senior analysts, Joel Wecksell and Simon Levin for our complimentary, 30-minute webinar and learn the secret to growth hack your business using IT analyst firms.
You can register here.
The Secrets of How to Brief IT Analysts (like Gartner) to Get Tangible Business Results (8am Pacific, 11am ET, 4pm UK, 6pm IDT)
Industry analysts influence 50-80% of all enterprise IT buying decisions, so meaningful engagement with them is critical to technology vendors of all sizes. When properly done, analyst briefings result in lead referrals and validation for your products and services. If […]
“Over half of win/loss interviewees cite the Gartner Magic Quadrant (MQ) as the reason for including us in their buying process”. This quote from one of our customers highlights the very high level of influence Gartner MQs and Forrester Waves […]
For a small vendor, to be cited by Gartner as a “Cool Vendor” can be the start of huge success. The Cool Vendor program, in which Gartner seeks out innovative small vendors to appear in Cool Vendor Reports has in the past branded vendors such as Instagram and Dropbox as “cool”. Technology purchasers, investors and partners pay attention to Cool Vendors as they may be the next big thing, The Gartner press machine creates significant publicity for Cool Vendors, effectively enhancing the Cool Vendors’ own marketing.