The secrets to changing the analyst’s mind (11am ET, 4pm UK)
December 7, 2022 @ 11:00 am - 11:30 am
Vendors often complain that analysts come to a discussion with outcomes pre-determined and that nothing the vendor says or does will change the analyst’s mind. Are you really facing a Sisyphean task? We don’t think so. We’ve seen vendors achieve significant progress in analyst outcomes by directly confronting those analyst (mis)conceptions.
Through this 30 minute webinar, you’ll be able to:
• Uncover the disconnects between your story and the analyst’s beliefs
• Identify the key pieces of evidence that you’ll need to build your case
• Assess the strength of your argument and your likelihood of success
• Walk away with an understanding of how to materially change an analyst’s world view and perception of your company
As a team of former senior analysts, with over 100 years collective experience at Gartner, we have written, reviewed and approved hundreds of analyst assessments. As advisors, in recent years, we have worked on over 300 different assessments for our clients. During that time we have witnessed how improved assessment results have helped those businesses to achieve accelerated growth, significant new account wins and, in a half a dozen cases, acquisition.
Join Jonathan Edwards and Simon Levin to learn how you can stop rolling that rock uphill and actually influence an analyst’s perception of you and your market. You can register here.
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Featured in a research report? The tricks to turning the result into revenue (11am ET, 4pm UK)
Once your research report, e.g. Magic Quadrant, Wave, Marketscape or Cool Vendor is published, you may be tempted to heave a deep sigh of relief and get back to your day-job. That would be a big mistake.