Do the analysts really still call the shots?

In these days of online peer reviews and social media, increasingly enterprise IT review sites like TrustRadius & G2 are changing how buyers research vendors. So, do the analysts still influence where the money goes?


Gartner Peer Insights: 5 things you must do right now

Recent changes at Gartner have increased the importance of proactive Peer Insights activity for vendors; Gartner has replaced Magic Quadrant reference surveys with information sourced from Peer Insights, and Gartner has developed new document types that summarize Peer Insights reviews and perspectives for end-user customers. This is a new muscle that technology vendors and service providers must learn to exercise regularly – you ignore it at your peril.


2020 Analyst Assessment Survey Results: The Secrets of How to Win

Every 2 years, The Skills Connection conducts a primary research project aimed at understanding technology providers’ attitudes to participating in assessments such as Gartner’s Magic Quadrant (MQ) or Forrester’s Wave process etc., the value and dangers people see in them, and their approach to their completion. This year we also asked about their experiences of the value of Gartner Peer Insights and how they see the role of analysts and assessments in the social-distancing world of 2020. In this webinar, we present our survey findings and offering evidence-based advice for improving your Magic Quadrant and Wave submissions.


What should you do if your Magic Quadrant or Wave is retired?

When an MQ or Wave is retired, the interest in that category does not suddenly evaporate. Clients are no less interested in understanding about the players in the market and how they compare. The key difference is that now they cannot simply refer to a document – the MQ or Wave report. Now, they need to speak with the analyst. Your task is to make sure that the analyst still conceptually positions you at least as well as before (and ideally better) to ensure you get a good pipeline of referred business.


The 10 things every company gets wrong with Gartner and others

Getting key analysts to have sufficient confidence (in your business, products and services) to recommend you to their clients is difficult. It takes concerted effort, appropriate preparation and relevant executive engagement if you are to get it right and get the right result. But the reality is most companies get it wrong and get truly disappointing results.


Are you “cool” and why does it matter?

Many start-ups are both highly innovative and highly disruptive. How can you make sure massively influential analysts, like Gartner or Forrester, recognize your innovation and potential breakthrough?


Changing the analyst’s mind

Vendors often complain that analysts come to an evaluation with outcomes pre-determined and that nothing the vendor says or does will change the analyst’s mind. Are you really facing a Sisyphean task? We don’t think so. Find out what you CAN do.


Symposium Planning Begins Now

Learn how you can leverage Symposium to tighten your analyst relationships, maximize your learning, avoid critical mistakes, and, most importantly, capitalize on the full range of opportunities.


האם אתם ״קוּל״ ־ ולמה זה חשוב

הרבה מעד סטרטאפים ישראלים מציעים פתרונות חדשניים או שמשבשים שוק קיים.  איך תוכלו להבטיח שאנליסטים בעלי השפעה כמו גרטנר ופורסטר יכירו אתכם ואת המוצרים והשרותים שלכם?


Got a Great Healthcare Offering? Why Don’t Analyst Firms See That?

During this healthcare focused webinar you will learn how to get recognised as a healthcare innovator and major player in your market, ensure your competition aren’t the ones winning vital analyst mindshare and importantly increase analyst mentions and ‘short list’ referrals by getting on the analysts’ radar.


Five Big Shocks You May Face in Your Next Magic Quadrant or Wave

Responding to the long and complex RFI requirements of Magic Quadrants and Waves is generally a daunting prospect for any company, but with some of the “curve balls” we have seen recently it has increasingly become a worst nightmare. Being prepared is always the key and so in this webinar we will share five recent cases and what was required to beat each curve ball.


How to Keep Analysts Engaged With Your Business

This webinar will focus on how to build the story you want to communicate to the analysts, how to make the plot exciting and compelling, and how to optimise the touch points so that they are waiting for the next instalment.


Your Magic Quadrant Has Published: Now What?

In the webinar we cover the serious risks and potential rewards that kick-off on Publication Day. We identify all the stakeholders you need to communicate with and highlight the different collateral each stakeholder will require and when.


What’s our dot doing right down there?

When a Magic Quadrant is published and you find your dot below where you want it to be, what steps should you take? In this video we look at what the next steps should be and what you should focus on with your analyst engagement for future assessments.

Load More Posts