In these days of online peer reviews and social media, increasingly enterprise IT review sites like TrustRadius & G2 are changing how buyers research vendors. So, do the analysts still influence where the money goes?
Recent changes at Gartner have increased the importance of proactive Peer Insights activity for vendors; Gartner has replaced Magic Quadrant reference surveys with information sourced from Peer Insights, and Gartner has developed new document types that summarize Peer Insights reviews and perspectives for end-user customers. This is a new muscle that technology vendors and service providers must learn to exercise regularly – you ignore it at your peril.
Every 2 years, The Skills Connection conducts a primary research project aimed at understanding technology providers’ attitudes to participating in assessments such as Gartner’s Magic Quadrant (MQ) or Forrester’s Wave process etc., the value and dangers people see in them, and their approach to their completion. This year we also asked about their experiences of the value of Gartner Peer Insights and how they see the role of analysts and assessments in the social-distancing world of 2020. In this webinar, we present our survey
findings and offering evidence-based advice for improving your Magic Quadrant and Wave submissions.
When an MQ or Wave is retired, the interest in that category does not suddenly evaporate. Clients are no less interested in understanding about the players in the market and how they compare. The key difference is that now they cannot simply refer to a document – the MQ or Wave report. Now, they need to speak with the analyst. Your task is to make sure that the analyst still conceptually positions you at least as well as before (and ideally better) to ensure you get a good pipeline of referred business.
Getting key analysts to have sufficient confidence (in your business, products and services) to recommend you to their clients is difficult. It takes concerted effort, appropriate preparation and relevant executive engagement if you are to get it right and get the right result. But the reality is most companies get it wrong and get truly disappointing results.
Here is a little secret. Over two-thirds of companies, who are in MQ and Waves, do not see assessment definitions as being a match to where their business fits into the market! You are not alone. So what can you do about it? This webinar will share the elements needed for a successful campaign.
This white paper highlights how leading firms leverage analyst engagement to grow their sales pipeline. We cover the best practices for developing genuine relationships with analysts for mutual benefit.
Vendors often complain that analysts come to an evaluation with outcomes pre-determined and that nothing the vendor says or does will change the analyst’s mind. Are you really facing a Sisyphean task? We don’t think so. Find out what you CAN do.
What Gartner and other analyst firms think about you matters… much more than you can ever imagine. This is because analysts have incredible reach, touching thousands of your prospects each year. Analysts inform your buyers throughout your sales cycle, advising them on what to do, who to do it with and even how much to pay.
In 2018, The Skills Connection conducted its second primary research project. A follow up on the original study, aimed at investigating people’s understanding of today’s analyst assessment processes and discovering what works, what effort and resources are required and what value can be derived from these assessments.
During this webinar you will learn how to transform your RFI/RFP methodology by following the practices that we have seen deliver real success for customers. You’ll find it’s more efficient, and it truly will enable you to increase your conversion rate.
During this healthcare focused webinar you will learn how to get recognised as a healthcare innovator and major player in your market, ensure your competition aren’t the ones winning vital analyst mindshare and importantly increase analyst mentions and ‘short list’ referrals by getting on the analysts’ radar.
In this webinar we look at the influence IT solution peer review portals like Gartner Peer Insights, G2 Crowd and IT Central Station have on your business and how to have an effective plan in place to maximise opportunities and manage risk.
Responding to the long and complex RFI requirements of Magic Quadrants and Waves is generally a daunting prospect for any company, but with some of the “curve balls” we have seen recently it has increasingly become a worst nightmare. Being prepared is always the key and so in this webinar we will share five recent cases and what was required to beat each curve ball.
This webinar will focus on how to build the story you want to communicate to the analysts, how to make the plot exciting and compelling, and how to optimise the touch points so that they are waiting for the next instalment.
In the webinar we cover the serious risks and potential rewards that kick-off on Publication Day. We identify all the stakeholders you need to communicate with and highlight the different collateral each stakeholder will require and when.
In the webinar we discuss the relative roles of advocates and references, why these clients are becoming increasingly critical to your assessments (e.g. Magic Quadrant, Wave) results and how to best plan for success.
When a Magic Quadrant is published and you find your dot below where you want it to be, what steps should you take? In this video we look at what the next steps should be and what you should focus on with your analyst engagement for future assessments.
With many different crowdsourced peer reviews available, does that change what and how we should look at our references? Watch this video to understand more about crowdsourced reviews and their relationship to analysts' assessment of companies.