What Gartner and other analyst firms think about you matters… much more than you can ever imagine. This is because analysts have incredible reach, touching thousands of your prospects each year. Analysts inform your buyers throughout your sales cycle, advising them on what to do, who to do it with and even how much to pay. Find out more in this webinar about how to leverage engaging with the analyst community to grow your sales pipeline.
Here is a little secret. Over two-thirds of companies, who are in MQ and Waves, do not see assessment definitions as being a match to where their business fits into the market! You are not alone. So what can you do about it? This webinar will share the elements needed for a successful campaign.
In 2018, The Skills Connection conducted its second primary research project. A follow up on the original study, aimed at investigating people’s understanding of today’s analyst assessment processes and discovering what works, what effort and resources are required and what value can be derived from these assessments.
During this webinar you will learn how to transform your RFI/RFP methodology by following the practices that we have seen deliver real success for customers. You’ll find it’s more efficient, and it truly will enable you to increase your conversion rate.
During this healthcare focused webinar you will learn how to get recognised as a healthcare innovator and major player in your market, ensure your competition aren’t the ones winning vital analyst mindshare and importantly increase analyst mentions and ‘short list’ referrals by getting on the analysts’ radar.
Vendors often complain that analysts come to an evaluation with outcomes pre-determined and that nothing the vendor says or does will change the analyst’s mind. This webinar covers how you can actually influence an analyst’s perception of you and your market.
In this webinar we look at the influence IT solution peer review portals like Gartner Peer Insights, G2 Crowd and IT Central Station have on your business and how to have an effective plan in place to maximise opportunities and manage risk.
Responding to the long and complex RFI requirements of Magic Quadrants and Waves is generally a daunting prospect for any company, but with some of the “curve balls” we have seen recently it has increasingly become a worst nightmare. Being prepared is always the key and so in this webinar we will share five recent cases and what was required to beat each curve ball.
This webinar will focus on how to build the story you want to communicate to the analysts, how to make the plot exciting and compelling, and how to optimise the touch points so that they are waiting for the next instalment.
In the webinar we cover the serious risks and potential rewards that kick-off on Publication Day. We identify all the stakeholders you need to communicate with and highlight the different collateral each stakeholder will require and when.
In the webinar we discuss the relative roles of advocates and references, why these clients are becoming increasingly critical to your assessments (e.g. Magic Quadrant, Wave) results and how to best plan for success.
When a Magic Quadrant is published and you find your dot below where you want it to be, what steps should you take? In this video we look at what the next steps should be and what you should focus on with your analyst engagement for future assessments.
With many different crowdsourced peer reviews available, does that change what and how we should look at our references? Watch this video to understand more about crowdsourced reviews and their relationship to analysts' assessment of companies.
We all need credible third parties to talk on our behalf about the success and business value they have achieved using our products. A strong reference base of credible customers is a competitive advantage.