Project Description

Mixing pressandanalysts never works (and indeed prospectsandanalysts doesn’t work either). The objectives of the different audiences vary and your objectives for engaging each audience also need to vary.

In this white paper, you can find out what the analysts need from you and when (if you want measurable impact from engaging with them) and the difference between an analyst engagement (AE) plan and a PR plan.

Click here to download the white paper.