Analyst Engagement

Our MQ has published: Now what?


This paper helps you prepare for publication day for your Magic Quadrant or Wave report.

Analyst Relations (AR) as a service: Taking your AR to the next level

To find out more about taking your Analyst relations to the next level, watch this video. Simon Levin, Joel Wecksell and Rahul Basarkar explain the benefits of Analyst Relations as a service (ARaaS).

What’s our dot doing right down there?


When a Magic Quadrant is published and you find your dot below where you want it to be, what steps should you take? In this video we look at what the next steps should be and what you should focus on with your analyst engagement for future assessments.

Can you get a great Magic Quadrant position if you are not a Gartner client?

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Even if you’re not a Gartner client, you have an opportunity to be placed on the Magic Quadrant. This video delivers tips on what your focus should be for engaging in a Magic Quadrant assessment.

Choosing the reference that will work for you – 3 golden tips

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Choosing the right references for your analyst assessment is one of the keys to success. In this video we talk about the most important factors to consider when choosing your reference customers.

Will crowdsourced peer reviews replace references with analysts?

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With many different crowdsourced peer reviews available, does that change what and how we should look at our references? Watch this video to understand more about crowdsourced reviews and their relationship to analysts' assessment of companies.

What is the relationship between advocates and references?

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Understanding the differences and relationship between references and advocates is key to the success of your analyst assessment.

What are the elements of a best practice advocates and references program?

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Do you have a references and advocacy program in place? This video explains the fundamental elements you need to be able to run a program.

Why isn’t my PR campaign working with the analysts?

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Your PR campaign may not be the best approach for an analyst. Find out why your strategy for PR and AR need to differ in this short video.

How to get to be a Leader in a Magic Quadrant or Wave?

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Are you already positioned on a Magic Quadrant, but wish to be in the leader quadrant? In this video, we share some insights on how to improve your position.

We talk regularly to the analysts – why don’t we get results?

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If you find you’re not getting the results you expect from your analyst engagement, this video will explain how to make a positive change to your strategy.

How could my critical capabilities assessment have come out so wrong?

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In this short video, we explain how the critical capabilities assessment differs significantly from a Magic Quadrant assessment.

Is there any point in being in a Magic Quadrant if you are not a Leader?

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If your position on the Magic Quadrant isn’t where you want it to be, there are other factors to consider. In this video we discuss other aspects of the write up that you should pay attention to.

If I drink poison will the analyst die?

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Disengaging from the analysts might seem like a good course of action if you’re disappointed, but there is a better strategy for success.

Do I have any chance of changing anything in draft review?

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If you find yourself disappointed with your draft review, remember there’s still an opportunity to effect positive change to your Magic Quadrant or Wave results.

The Secret to Getting Clients to be Strong Advocates and References with Analysts

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In this webinar we look at the year-round issues associated with advocates and references for analyst engagement and set out the essence of the plan every technology company needs.

Getting Great Reference Results for Your Magic Quadrant Submission

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In this webinar we review the common issues experienced with getting the right results from references for assessments such as Magic Quadrants and Waves.

Why is our dot Down There? And What can I do About it?

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In this webinar we share our expert insights into the role of the analyst and how you can uniquely engage each analyst, using best practices, based on what drives them.