How to seize the advantage
The success of your MQ initiative isn’t only determined by the published research. Your fortunes can shift dramatically in either direction, the moment a report gets published — so make sure you’re ready. Find out how to capitalize on a positive report and get full mileage with the media, channel and customers. Also, discover how to move swiftly to neutralize any negatives and avert disaster.
Note: Although we refer to the Magic Quadrant (MQ), our advice is also relevant to signature assessment reports from other leading IT analyst firms.