How to seize the advantage
With the healthcare IT sector heating up, we are starting to see a rapid expansion in healthcare vendor assessments (e.g. Magic Quadrants, MarketScapes) by analyst firms like Gartner, IDC and Forrester. As these firms influence some 80% of business technology decisions, being featured, and featured well, in these and other analyst reports will be vital for any vendor looking to grow revenue in healthcare. Do the analyst firms see you as a major player in your space? If not, how can you ensure they do?