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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260427T110000
DTEND;TZID=America/New_York:20260427T113000
DTSTAMP:20260620T045251
CREATED:20260320T151629Z
LAST-MODIFIED:20260320T152621Z
UID:10949-1777287600-1777289400@theskillsconnection.com
SUMMARY:Analyst Relations ROI: Real Examples Beyond Gartner\, Forrester and IDC 11 am ET / 4pm UK
DESCRIPTION:In February\, The Skills Connection hosted a webinar with Carter Lusher of Lusher Advisory on the value technology firms can get from engaging with analyst firms beyond Gartner and the other usual suspects. In this panel discussion\, we will bring those ideas to life with case examples of where\, and how\, such value has been achieved in practice. \nIn this 30-minute webinar\, representatives from Everest Group\, KuppingerCole and MGI Research will explain:\n– Where their firms focus\n– The work they do that buyers do not always expect\n– How that work has helped clients achieve strong business outcomes. \nThe discussion will look at real-world examples of business impact\, including client cases where specialist insight\, different research delivery models or closer working relationships produced the kind of returns that firms might not normally associate with analyst engagement. \nFor marketing\, product marketing and analyst relations leaders\, this is a short\, practical session on when and how firms outside the largest research houses can make a significant difference. \nYou can register here. \n 
URL:https://theskillsconnection.com/event/analyst-relations-roi-real-examples-beyond-gartner-forrester-and-idc/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260319T103000
DTEND;TZID=America/New_York:20260319T110000
DTSTAMP:20260620T045251
CREATED:20260306T115413Z
LAST-MODIFIED:20260310T151756Z
UID:10913-1773916200-1773918000@theskillsconnection.com
SUMMARY:AR Intelligence: Live — Conversations | Simon Levin | What AR and Analysts Get Wrong About MQs and Other “Big Rocks" (10.30 am ET\, 3.30pm UK)
DESCRIPTION:30 minutes. No fluff. Your questions & comments. \nMQs and other “Big Rocks” (rankings\, high-stakes evaluations) often get overweighted — and the real work (and risk) happens around the edges. \nIn this episode of AR Intelligence: Live — Conversations\, Carter Lusher sits down with Simon Levin (Managing Director\, The Skills Connection) for a tight\, moderator-driven discussion on what AR teams and analysts commonly get wrong about MQ/Wave-style moments — and how to stay strategic without burning cycles or burning out. \nWe’ll cover: \n* What goes wrong with MQs & other “Big Rocks” — and what gets missed \n* AR: stop treating Big Rocks like “Vendors Got Talent” \n* Analysts: speed vs. rigor tradeoffs (and why “faster” can backfire) \n* What better “lighter-weight” research requests could look like \nLive Q&A: bring your toughest questions\, comments\, and hot takes \nFormat (30 minutes\, tight clock) \n3 min — Welcome + setup (Carter) \n15 min — Structured conversation (Carter + Simon) \n12 min — Live Q&A (at the end only—disciplined and on time) \nYou can register here. \n 
URL:https://theskillsconnection.com/event/what-ar-and-analysts-get-wrong-about-mqs/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260224T110000
DTEND;TZID=America/New_York:20260224T113000
DTSTAMP:20260620T045251
CREATED:20260127T141954Z
LAST-MODIFIED:20260127T141954Z
UID:10897-1771930800-1771932600@theskillsconnection.com
SUMMARY:Are you over-invested in Gartner… and under-leveraging the boutiques that can actually move the needle? (11am ET\, 4pm UK)
DESCRIPTION:Many teams default to the “big basket” approach then wonder why they’re missing regional nuance\, category-specific depth\, or sharper differentiation. In this 30-minute session\, we’ll cut through the noise and get practical about when boutique/specialist firms matter\, why they matter\, and how to engage them effectively – without wasting time or budget. \nThrough this 30-minute webinar\, you’ll be able to: \n\nIdentify what the boutique/specialist analyst landscape actually looks like (global vs. regional\, industry-focused vs. tech-focused\, etc.)\nDecide when (and when not) to work with smaller firms—and what “being a client” should mean in practice\nClarify the real benefits to target (and what actions tend to deliver them)\nReduce concentration risk by building a smarter\, more diversified engagement approach so you’re not putting all your eggs in the Gartner basket\n\nJoin our co-founder Simon Levin and guest speaker\, Carter Lusher of Lusher Advisory\, to learn how to engage more effectively with smaller firms—and walk away with a simple\, repeatable way to decide where they fit in your analyst engagement strategy. You can register here. \n 
URL:https://theskillsconnection.com/event/webinar-feb-2026/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260128T110000
DTEND;TZID=America/New_York:20260128T113000
DTSTAMP:20260620T045251
CREATED:20251203T151309Z
LAST-MODIFIED:20260120T142926Z
UID:10880-1769598000-1769599800@theskillsconnection.com
SUMMARY:Where are you on the Analyst Engagement AI maturity curve? (11am ET\, 4pm UK)
DESCRIPTION:Increasingly GenAI tools are offering the lure of productivity and insight to speed up the submission of analyst-firm assessment surveys and presentations. How fast and far should you go? Gartner has explicitly noticed and warned that GenAI assessment submissions are showing up with lower actual quality and flagrant unsupported assertions and inaccuracies. How can you use GenAI tools effectively within the limits of your resources\, experience and available information to get the best results without generating a well-worded fantasy. \nIn this webinar we will cover:\n– Approaches to using AI in each phase of preparation and assessment submission\n– How to self-assess your team’s readiness to integrate these tools while staying off the slippery slope of hallucination\n– Consideration for security and unintentional leakage of proprietary data into the public domain and unbounded general purpose GenAI LLMs\n– Setting usage approaches and targets to create a strategy for effect usage of GenAI tools in Analyst Engagement work. \nJoin our Senior Analysts\, Jeff Comport and Richard Marshall\, to learn more. You can register here.
URL:https://theskillsconnection.com/event/where-are-you-on-the-analyst-engagement-ai-maturity-curve/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251203T110000
DTEND;TZID=America/New_York:20251203T113000
DTSTAMP:20260620T045251
CREATED:20251119T090947Z
LAST-MODIFIED:20251119T090947Z
UID:10876-1764759600-1764761400@theskillsconnection.com
SUMMARY:What is the secret to moving your dot in a Magic Quadrant or Wave assessment? (11am ET\, 4pm UK)
DESCRIPTION:“Over half of win/loss interviewees cite the Gartner Magic Quadrant (MQ) as the reason for including us in their buying process”. This quote from one of our customers highlights the very high level of influence Gartner MQs and Forrester Waves have in the IT buying process. Or as the lawsuit against Gartner by NetScout puts it “A favorable ranking in Gartner’s Magic Quadrant report can ‘make or break’ an IT company”. \nRight or wrong\, this is a market reality. \nThrough this 30 minute webinar\, you’ll be able to: \n– ​Identify how assessments are really constructed\n– Discover what aspects you most need to focus on to get the best possible outcome\n​- Learn where most MQ and Wave engagements fail\, leading to subpar outcomes\n​- Use our 6 top tips to optimize your result \nAs a team of former senior analysts\, with average of 11.5 years of experience at Gartner alone\, we have written\, reviewed and approved hundreds of such assessments. As advisors\, we have worked on over 600 different assessments for our clients. During that time we have witnessed how improved assessment results have helped those businesses to achieve accelerated growth\, significant new account wins and\, in a half a dozen cases\, acquisition. \nJoin our Managing Director\, Simon Levin and Senior Analyst\, Jonathan Edwards\, to learn how you can drive your business pipeline and brand awareness by ensuring your MQ and Wave assessment results truly reflect your market capabilities. You can register here.
URL:https://theskillsconnection.com/event/what-is-the-secret-to-moving-your-dot-in-an-mq-or-wave-assessment-2024-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250326T110000
DTEND;TZID=America/New_York:20250326T113000
DTSTAMP:20260620T045251
CREATED:20250225T085255Z
LAST-MODIFIED:20250225T085255Z
UID:10266-1742986800-1742988600@theskillsconnection.com
SUMMARY:Cracking the code of how to master analyst RFI surveys (e.g. MQ\, Wave) 11am ET\, 3pm UK
DESCRIPTION:Surveys are at the core of every analyst assessment RFI. Often with hundreds of questions and strict response limits\, they are essential for achieving meaningful results. So why is it so many companies don’t get the result they expect? \nAfter analyzing 500+ survey responses over 15 years and with our firsthand experience as former analysts\, we have unique insights into what works and what doesn’t. In this webinar\, we’ll reveal the key differences between effective and ineffective responses. \n• What is the optimal strategy for approaching analyst RFI surveys\n• What does a best practice response process look like\n• What are real-world examples of both effective and ineffective answers\n• How evolving survey formats are reshaping response strategies \nJoin us for our complimentary\, 30-minute webinar and change the impact of the analyst assessments on your business for the better. \nREGISTER
URL:https://theskillsconnection.com/event/cracking-the-code-of-how-to-master-analyst-rfi-surveys/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250226T110000
DTEND;TZID=America/New_York:20250226T113000
DTSTAMP:20260620T045251
CREATED:20250130T121617Z
LAST-MODIFIED:20250203T160431Z
UID:10260-1740567600-1740569400@theskillsconnection.com
SUMMARY:Nail Your Recorded IT Analyst Briefings & Demos: the secrets to beating the competition (11am ET\, 4pm UK)
DESCRIPTION:The requirement by Gartner and others for only recorded briefings and product demos in evaluation submissions has defined a new competitive threat and opportunity. The pressure to deliver in this new way on a compressed schedule alongside all the other elements of an evaluation are too often leading to mediocre\, undifferentiating recordings. Revisit how you prepare and tell your story. Striking the right balance between content and production is essential. We will help you plan your time\, define and create your content\, including tools that will help do it quickly and easily. \nJoin our 30-minute webinar where senior analysts Jeff Comport and Richard Marshall reveal proven strategies to transform your recorded submissions from ordinary to outstanding. You’ll discover how to craft memorable presentations that capture analyst attention and effectively communicate your unique value proposition. \nKey takeaways include:\n– Essential differences between live and recorded presentations – and how to leverage them\n– Techniques to highlight your product’s competitive advantages\n– Strategic approaches to content organization that maximize impact\n– Production best practices – from recording methods to post-production decisions\n– Expert guidance on tools and technology selection \nBring your questions for a live Q&A session with our analysts who have evaluated hundreds of vendor submissions and know exactly what sets the winners apart. \nWhether you’re preparing for an upcoming evaluation or looking to strengthen your analyst relations strategy\, this webinar will equip you with actionable insights to create standout recorded presentations that deliver results. \nReserve your spot today to learn how to turn the challenge of recorded submissions into your competitive advantage. \nREGISTER
URL:https://theskillsconnection.com/event/nail-your-recorded-it-analyst-briefings-demos-the-secrets-to-beating-the-competition/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250121T110000
DTEND;TZID=America/New_York:20250121T113000
DTSTAMP:20260620T045251
CREATED:20241209T095655Z
LAST-MODIFIED:20241209T140950Z
UID:10236-1737457200-1737459000@theskillsconnection.com
SUMMARY:Mastering Magic Quadrants & Waves: Succeeding when the fit isn't perfect (11am ET\, 4pm UK)
DESCRIPTION:Here is a little secret. Over two-thirds of companies\, who are in MQ and Waves\, do not see assessment definitions as being a match to where their business fits into the market! You are not alone. \nHowever\, as analysts influence as many as four out of five (source: Blanc & Otus) enterprise purchase decisions\, missing out on this channel can only hurt you. That’s a fact. \nMaybe you have tried briefing the analysts\, but they just don’t seem to “get it”. Or perhaps it seems like they have some inherent bias against you. You may indeed feel that your only option is “to throw in the towel” and accept that it’s only your competitors who’ll get the benefit of leads from the analysts.  But our annual survey of 100+ providers confirms that it’s always better to be in an MQ\, anywhere\, than not. Essentially\, it’s always easier to explain why you are in a certain position\, once invited to the party\, than to explain why you are excluded when you are not. \nSo “throwing your toys out the pram” is never an effective strategy. What is really needed is a different strategy. You need a different set of tactics. You need to plan a campaign\, not a battle. This webinar will share how others have succeeded in precisely that. \nWe’ll explain: \n\n\n\n– The various root causes for differences in market view between analyst and supplier\n– The best approach to address your particular difference\n– The proven method to change analyst perspectives and opinions\n– The elements needed for a successful campaign\n\n\n\nJoin our senior analysts Simon Levin and Jonathan Edwards for our complimentary\, 30-minute webinar and change the impact of the analyst community on your business for the better. \nYou can register here.
URL:https://theskillsconnection.com/event/mastering-mqs-waves-succeeding-when-the-fit-isnt-perfect/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241206T110000
DTEND;TZID=America/New_York:20241206T113000
DTSTAMP:20260620T045251
CREATED:20241026T142327Z
LAST-MODIFIED:20241026T142327Z
UID:10225-1733482800-1733484600@theskillsconnection.com
SUMMARY:Solving the mystery of how you move up and to the right in a Magic Quadrant or Wave (11am ET\, 4pm UK)
DESCRIPTION:Industry analysts are the opinion formers\, the reputation makers\, your most influential recommenders and\, of course\, the ‘dot placers’. \nThose organizations who are successful at consistently getting the best possible dot placement in assessments\, such as Magic Quadrants and Waves\, recognize that success comes from understanding much more than is simply written in any assessment RFI. They know that success comes from truly understanding what is driving the relevant analysts’ thinking and why they are asking what they are asking. As former senior analysts\, and authors and reviewers of hundreds of assessments ourselves\, we know the secrets to finding these answers only too well. \nIn this 30-minute webinar we will share our extensive experience to enable you to: \n\nUnderstand why dots get placed where they do\nPlan what you need to do overall to change analyst perception of where you should be positioned (before you get a bad draft placement)\nRespond effectively to a bad draft placement if it does occur\n\nAs a team of former senior analysts\, with an average of 11.5 years of experience at Gartner\, we have written\, reviewed and approved hundreds of such assessments. As advisors\, in the last eleven years\, we have witnessed how improved assessment results have helped those businesses to achieve accelerated growth\, significant new account wins and\, in a half a dozen cases\, acquisition. \nWe hope you can join our senior analysts\, Jeff Comport and Joel Wecksell. \nREGISTER
URL:https://theskillsconnection.com/event/solving-the-mystery-of-how-you-move-up-and-to-the-right-in-a-magic-quadrant-or-wave-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241023T110000
DTEND;TZID=America/New_York:20241023T113000
DTSTAMP:20260620T045251
CREATED:20240927T162842Z
LAST-MODIFIED:20240927T162936Z
UID:10217-1729681200-1729683000@theskillsconnection.com
SUMMARY:5 secrets to briefing analysts so they refer business to you (11am ET\, 4pm UK)
DESCRIPTION:Knowing that analysts influence over half of all enterprise IT buying decisions\, are you briefing them regularly? If so\, are you getting the level of lead referrals and validation for your products and services you would expect? If not\, then you need this webinar. In it we will share details of the five things we have learned\, as former senior Gartner analysts\, that differentiate the few briefings that get results versus the vast majority that simply go in the digital filing cabinet (i.e the trash). \nWe will cover: \n\n– What are the common mistakes people make in analyst briefings\n– Why your PR materials don’t work with analysts\n– The role of evidence in your analyst briefing\n– A checklist for success\n\nPlease join our Managing Director\, Simon Levin and Senior Analyst\, Andrew Butler\, to learn how you can make your next briefing one that delivers true business results for your company. \nYou can register here.
URL:https://theskillsconnection.com/event/5-secrets-to-briefing-analysts-so-they-refer-business-to-you/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240620T110000
DTEND;TZID=America/New_York:20240620T113000
DTSTAMP:20260620T045251
CREATED:20240603T141303Z
LAST-MODIFIED:20240603T141303Z
UID:10199-1718881200-1718883000@theskillsconnection.com
SUMMARY:Hard lessons learned from a life in analyst relations (11am ET\, 4pm UK)
DESCRIPTION:In this webinar\, we will be interviewing\, Jonathan Yarmis\, a veteran of the IT advisory research industry with 37 years of experience\, to find out about the hard lessons learned from a unique life on both sides of the table in analyst engagement – as an analyst and in analyst relations! Recently retired\, he spent the last 4.5 years as Director of Analyst Relations for Infrastructure Services at AWS. Previously\, he held prominent positions at Ovum and HfS and spent over 10 years at Gartner as one of its first analysts. He also ran his own analyst boutique firm for 10 years and worked as an AR advisor for PR firms Waggener Edstrom and Hill & Knowlton. \nIn this interview\, Jonathan shares his top findings on engaging the analyst community\, utilizing research and advisory firms\, and why many firms fail to leverage this key influencer channel. Join Jonathan and our managing director\, Simon Levin for an open discussion on optimizing the analyst channel for your firm. \n  \nREGISTER
URL:https://theskillsconnection.com/event/2022-analyst-engagement-survey-2-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240522T110000
DTEND;TZID=America/New_York:20240522T113000
DTSTAMP:20260620T045251
CREATED:20240501T143101Z
LAST-MODIFIED:20240501T143620Z
UID:10183-1716375600-1716377400@theskillsconnection.com
SUMMARY:2024 analyst engagement survey: getting effective business impact from assessment results (11am ET\, 4pm UK)
DESCRIPTION:Some firms get significant business via analysts (such as Gartner & Forrester)\, while many simply do not. Why is that? And where are you on the scale? \nEvery 2 years\, The Skills Connection conduct a study looking specifically at how technology providers’ engage with analysts\, and what results they get back in terms of real business impact. \nIn this 30-minute webinar\, we’ll present our Q1 2024 survey findings (from over 140 different tech firms) and offer evidence-based advice for improving the impact your business can get from this massively influential channel. Specifically we will review: \n– What impact analysts are being seen to have on revenue and pipeline (and how)\n– The biggest challenges in getting the analyst channel to drive business opportunities effectively\n– How Gartner & Forrester compare as a channel and as a business resource\n– Best practices that differentiate firms who get the best impact through the analyst channel \nAs former analysts (with an average of 11.5 years of Gartner experience alone) we analyze and interpret these survey results and provide you with practical\, realistic advice on how you can apply the insights to change your business outcomes. \nWe hope you can join us. \nREGISTER
URL:https://theskillsconnection.com/event/2022-analyst-engagement-survey-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240424T110000
DTEND;TZID=America/New_York:20240424T113000
DTSTAMP:20260620T045251
CREATED:20240415T122027Z
LAST-MODIFIED:20240415T122027Z
UID:10174-1713956400-1713958200@theskillsconnection.com
SUMMARY:What is the secret to moving your dot in a Magic Quadrant or Wave assessment? (11am ET\, 4pm UK)
DESCRIPTION:“Over half of win/loss interviewees cite the Gartner Magic Quadrant (MQ) as the reason for including us in their buying process”. This quote from one of our customers highlights the very high level of influence Gartner MQs and Forrester Waves have in the IT buying process. Or as the recent lawsuit against Gartner by NetScout puts it “A favorable ranking in Gartner’s Magic Quadrant report can ‘make or break’ an IT company”. \nRight or wrong\, this is a market reality. \nThrough this 30 minute webinar\, you’ll be able to: \n– ​Identify how assessments are really constructed\n– Discover what aspects you most need to focus on to get the best possible outcome\n​- Learn where most MQ and Wave engagements fail\, leading to subpar outcomes\n​- Use our 6 top tips to optimize your result \nAs a team of former senior analysts\, with average of 11.5 years of experience at Gartner alone\, we have written\, reviewed and approved hundreds of such assessments. As advisors\, we have worked on over 450 different assessments for our clients. During that time we have witnessed how improved assessment results have helped those businesses to achieve accelerated growth\, significant new account wins and\, in a half a dozen cases\, acquisition. \nJoin our Managing Director\, Simon Levin and Senior Analyst\, Jonathan Edwards\, to learn how you can drive your business pipeline and brand awareness by ensuring your MQ and Wave assessment results truly reflect your market capabilities. You can register here.
URL:https://theskillsconnection.com/event/what-is-the-secret-to-moving-your-dot-in-an-mq-or-wave-assessment-2024/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240326T110000
DTEND;TZID=America/New_York:20240326T113000
DTSTAMP:20260620T045251
CREATED:20240229T130431Z
LAST-MODIFIED:20240229T130431Z
UID:10162-1711450800-1711452600@theskillsconnection.com
SUMMARY:Don’t be another to let recorded briefings and demos harm your dot placement (11am ET\, 3pm UK)
DESCRIPTION:Not only are the major analyst firms\, such as Gartner and Forrester\, increasingly looking for briefings and demos to be delivered as recordings\, but the range and capabilities of video tools have vastly improved over the last couple of years. Now is the time to up your game in video delivery to get your message across to the analysts\, clearly and effectively. \nIn this webinar we will look at how to make the most of these new tools\, including AI\, and planning your delivery to ensure a smooth\, on-time submission. \nDuring this 30-minute webinar\, our senior analysts Jeff Comport and Richard Marshall will cover: \n– Planning your delivery\n– Ensuring the right people and resources are available\n– Ensuring the prescribed content doesn’t hide your differentiation\n– Answering all the questions without overstuffing\n– What is the right level of video effects and production\n– Building a great\, low-cost recording setup\n– Tools for capture\, production and review\n– AI tools \nThere will also be time at the end of the session for a Q&A for your own questions. \nWe hope you can join us. \nREGISTER
URL:https://theskillsconnection.com/event/recorded-briefings-and-demos-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240221T160000
DTEND;TZID=Europe/London:20240221T163000
DTSTAMP:20260620T045251
CREATED:20240129T154107Z
LAST-MODIFIED:20240213T161502Z
UID:10135-1708531200-1708533000@theskillsconnection.com
SUMMARY:Part 2 - Six myths about analyst engagement (11am ET\, 4pm UK)
DESCRIPTION:In this webinar\, we continue to explore the great myths of analyst relations\, passed down from generation to generation of AR professionals. As former analysts\, we are not only surprised at how often we come across these myths\, but how tenaciously people hold on to them. Because they’re all false. Every single one. And they can lead you to focus on the wrong things in your analyst interactions\, making those interactions less valuable. \nIn our last webinar\, part 1\, we talked about the myths surrounding assessments like the Gartner Magic Quadrant and the Forrester Wave (you can view the recording here). In this session\, part 2\, we will talk about the myths surrounding the rest of your engagement with analysts and how to avoid falling into the traps these myths create. There will be time at the end of the session for any questions you have. \nThe team at The Skills Connection have all been on the “other side” of the table as former analysts and can help you sort the fact from fiction. Join Anne Lapkin and Jane Doorly\, to find out the facts of the matter. \nYou can register here. \nIf that time doesn’t work for you\, please register anyway and then you will receive a link to the recording afterwards.
URL:https://theskillsconnection.com/event/six-myths-about-analyst-engagement-part-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240117T160000
DTEND;TZID=Europe/London:20240117T163000
DTSTAMP:20260620T045251
CREATED:20231215T111553Z
LAST-MODIFIED:20240129T153733Z
UID:10120-1705507200-1705509000@theskillsconnection.com
SUMMARY:Six myths about analyst engagement - part 1 (11am ET\, 4pm UK)
DESCRIPTION:In this webinar\, the first of two parts\, we will address six myths of analyst relations specifically relating to analyst assessments such as the Gartner Magic Quadrant\, Forrester Wave and others. \nMany myths have sprung up about what’s required to do well in analyst assessments. Some vendors are frightened of pushing back at analysts\, or fear that they must be a client of the analyst firm to achieve a great result. \nThrough this 30 minute webinar\, we will address myths such as:\n– Your relationship with the analysts impacts your performance in assessments\n– You can only do well in an assessment if you are a big vendor\n– It’s better not to be in an assessment than to end up in niche \nThere will also be time at the end of the session for any questions you have. \nAs former Gartner analysts\, the team at The Skills Connection have all been on the “other side” of the table and can help you sort the fact from fiction. Join our senior analysts\, Anne Lapkin and Jane Doorly\, to find out the facts of the matter. \nYou can register here. \nIf that time doesn’t work for you\, please register anyway and then you will receive a link to the recording afterwards.
URL:https://theskillsconnection.com/event/six-myths-about-analyst-engagement-part-1/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231129T160000
DTEND;TZID=Europe/London:20231129T163000
DTSTAMP:20260620T045251
CREATED:20231016T135007Z
LAST-MODIFIED:20231027T100116Z
UID:10102-1701273600-1701275400@theskillsconnection.com
SUMMARY:Why do we do so well on the Magic Quadrant but so badly on the Wave (or vice versa)? (11am ET\, 4pm UK)
DESCRIPTION:For technology firms\, achieving favorable results in qualitative assessments such as the Gartner Magic Quadrant (MQ) or the Forrester Wave can significantly boost brand awareness\, market credibility\, and\, most importantly\, lead generation. However\, it’s not uncommon for companies to excel in one firm’s assessment while struggling in the other\, diluting the overall impact. \nThe truth is that while the MQ and the Wave may appear similar on the surface\, they differ significantly in structure. Therefore\, it’s crucial to tailor your approach when responding to their associated RFIs. \nThrough this 30-minute webinar\, we’ll look at: \n– The timeline overall for each type of assessment \n– Dissecting the differences in the structure of each process \n– How to optimize your RFI response \nJoin our Senior Analysts\, Jonathan Edwards and Andrew Butler\, as we delve into the five key distinctions between the MQ and the Wave. We’ll provide specific guidance on how to optimize your responses in each of these areas\, ensuring that your firm can extract the best possible results from both assessment types. \nYou can register here. \nIf that time doesn’t work for you\, please register anyway and then you will receive a link to the recording afterwards.
URL:https://theskillsconnection.com/event/why-do-we-do-so-well-on-the-magic-quadrant-but-so-badly-on-the-wave-or-vice-versa/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231003T160000
DTEND;TZID=Europe/London:20231003T163000
DTSTAMP:20260620T045251
CREATED:20230720T110256Z
LAST-MODIFIED:20230915T092921Z
UID:10075-1696348800-1696350600@theskillsconnection.com
SUMMARY:Why PR strategies don't work when engaging analysts (11am ET\, 4pm UK)
DESCRIPTION:“We have great analyst engagement. Like every journalist we send them our various press releases and brief them on every one of our new releases. Frustratingly though we never seem to get any business referred to us by them!” \nIf this sounds remotely like your firm\, this webinar is for you. In it our Senior Analyst\, Julie Short and Managing Director\, Simon Levin\, will explain why using your PR strategy with analysts never works (and indeed why your deck for prospects doesn’t work either). \nIn the 30-minute session you will learn: \n– The buying cycle – where media play and where analysts play\n– PR\, analyst and vendor needs – identify your own needs first and understand the needs of media versus analysts\n– Best practices for what you\, as a technology provider\, need to do when engaging with analysts \nWe hope you can join us and you can register here. \nIf that time doesn’t work for you\, please register anyway and then you will receive a link to the recording afterwards.
URL:https://theskillsconnection.com/event/why-pr-strategies-dont-work-when-engaging-analysts/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230627T110000
DTEND;TZID=America/New_York:20230627T113000
DTSTAMP:20260620T045251
CREATED:20230531T104649Z
LAST-MODIFIED:20230607T082918Z
UID:10054-1687863600-1687865400@theskillsconnection.com
SUMMARY:AR in the age of AI: how to flourish in the AI-powered future of analysts (11am ET\, 4pm UK)
DESCRIPTION:In this webinar we will look at how AI is changing the landscape of analyst research and analyst relations. This technology brings along both a range of challenges and key opportunities for how suppliers can best engage analysts in the future\, as well as what everyone will need to understand about the way the analysts themselves will likely be using this tech to service their customers and generate content. \nDuring this 30-minute session we will look at: \n\n– Will analysts just be feeding the machine or still influencing the industry?\n– How analysts’ interactions change?\n– Can you\, or worse\, your competitors game the system?\n– Is it still possible to protect your IP?\n\nWe hope you can join our senior analysts\, Richard Marshall and Anne Lapkin. \nYou can register here.
URL:https://theskillsconnection.com/event/ar-in-the-age-of-ai/
LOCATION:Go to webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230524T110000
DTEND;TZID=America/New_York:20230524T113000
DTSTAMP:20260620T045251
CREATED:20230424T155628Z
LAST-MODIFIED:20230424T155932Z
UID:10029-1684926000-1684927800@theskillsconnection.com
SUMMARY:The 5 Vital Elements Needed to Brief IT Analysts (like Gartner) to Get Tangible Business Results (11am ET\, 4pm UK)
DESCRIPTION:Industry analysts influence 50-80% of all enterprise IT buying decisions\, so meaningful engagement with them is critical to technology vendors of all sizes. When properly done\, analyst briefings result in lead referrals and validation for your products and services. If you are not getting measurable results\, or if you have not yet engaged the analysts in your sector\, this 30-minute webinar will help you understand how to get real results from analyst briefings and engagement. \nWe will cover: \n\n– What are the common mistakes people make in analyst briefings\n– Why your PR materials don’t work with analysts\n– The role of evidence in your analyst briefing\n– A checklist for success\n\nAs a team of former senior analysts\, with an average of 16 years experience at Gartner\, we have written\, reviewed and approved hundreds of such assessments. As advisors\, in recent years\, we have worked on over 400 different assessments for our clients. During that time\, we have witnessed how improved assessment results have helped those businesses to achieve accelerated growth\, significant new account wins and\, in a half a dozen cases\, acquisition (source: TechValidate). \nPlease join our Senior Analysts\, Andrew Butler and Jonathan Edwards\, to learn how you can make your next briefing one that delivers true business results for your company. \nYou can register here.
URL:https://theskillsconnection.com/event/the-5-vital-elements-needed-to-brief-it-analysts-like-gartner-to-get-tangible-business-results-2023/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230426T110000
DTEND;TZID=America/New_York:20230426T113000
DTSTAMP:20260620T045251
CREATED:20230313T131309Z
LAST-MODIFIED:20230404T141031Z
UID:9997-1682506800-1682508600@theskillsconnection.com
SUMMARY:Featured in a research report? The tricks to turning the result into revenue (11am ET\, 4pm UK)
DESCRIPTION:Once your research report\, e.g. Magic Quadrant\, Wave\, MarketGuide\, Landscape or Cool Vendor is published\, you may be tempted to heave a deep sigh of relief and get back to your day-job. That would be a big mistake. Having invested so much time and effort in the assessment\, shouldn’t you try to maximize the return on that investment? Even more importantly\, your inaction will cede control of the narrative to your competitors\, potentially turning a success into a disaster. \nIn a recent Forrester research report\, “Maximize AR’s Content Contributions To Deliver Business Impact”\, user organizations highlighted that “even when a vendor isn’t named a leader\, evaluations are often an organization’s best-performing assets in terms of web traffic\, SEO\, and paid search” with one highlighting “We associate analyst evaluations with millions of dollars of revenue. Analyst content\, especially analyst evaluations\, move markets.” \nIn this webinar we will share how to make this work for your organization and you’ll be able to: \n• Understand the serious risks and potential rewards that kick-off on Publication Day\n• Identify all the stakeholders you need to communicate with\n• Recognize the different collateral each stakeholder will require\n• Evaluate the timescales required to prepare and deliver those materials. \nAs a team of former senior analysts\, with an average of 16 years experience at Gartner\, we have written\, reviewed and approved hundreds of such assessments. As advisors\, in recent years\, we have worked on over 400 different assessments for our clients. During that time\, we have witnessed how improved assessment results have helped those businesses to achieve accelerated growth\, significant new account wins and\, in a half a dozen cases\, acquisition. \nJoin our Managing Director\, Simon Levin and Senior Analyst\, Jane Doorly\, to find out more. \nREGISTER
URL:https://theskillsconnection.com/event/featured-in-a-research-report-the-tricks-to-turning-the-result-into-revenue/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230301T120000
DTEND;TZID=America/New_York:20230301T123000
DTSTAMP:20260620T045251
CREATED:20230213T155853Z
LAST-MODIFIED:20230213T155853Z
UID:9966-1677672000-1677673800@theskillsconnection.com
SUMMARY:Solving the puzzle of how to get great Magic Quadrant / Wave results in 6 easy steps (12pm ET\, 5pm UK)
DESCRIPTION:If you’ve ever been left puzzled as to why having a great product and contented customers is often not enough for achieving impressive results on Gartner Magic Quadrants\, Forrester Waves or other structured assessments\, then we have the solution. Our webinar will arm you with six essential steps that support success. \nDuring our 30-minute webinar\, you’ll learn: \n• How to optimize your approach and preparation for the RFI submission\n• Get the primary focus right in your submission (and it’s probably not what you think)\n• Capitalize on the relationship between the RFI elements and assessment model\n• Plan appropriately for the time and resources you will need \nWith analysts impacting upwards of 80% IT buying decisions – these tips could be vital! \nGetting included and covered accurately in marquee assessments can make a huge top line difference to any company. If your company is seeking inclusion in any IT-related evaluations\, do join our Managing Director\, Simon Levin and Senior Analyst\, Richard Marshall (both former senior Gartner analysts)\, to help to ensure you get the right result. We hope you can join us. \nREGISTER
URL:https://theskillsconnection.com/event/soving-the-puzzle/
LOCATION:Go to webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230131T120000
DTEND;TZID=America/New_York:20230131T123000
DTSTAMP:20260620T045251
CREATED:20221207T163738Z
LAST-MODIFIED:20221214T114242Z
UID:9925-1675166400-1675168200@theskillsconnection.com
SUMMARY:How to Move Your Dot in an MQ or Wave Assessment (12pm ET\, 5pm UK)
DESCRIPTION:“Over half of win/loss interviewees cite the Gartner Magic Quadrant (MQ) as the reason for including us in their buying process”. This quote from one of our customers highlights the very high level of influence Gartner MQs and Forrester Waves have in the IT buying process. Or as the recent lawsuit against Gartner by NetScout puts it “A favorable ranking in Gartner’s Magic Quadrant report can ‘make or break’ an IT company”. \nRight or wrong\, this is a market reality. \nThrough this 30 minute webinar\, you’ll be able to:\n• Understand the real impact of a Magic Quadrant or Wave evaluation\n• Determine the critical areas on which you need to focus in order to achieve a superior outcome\n• Alternatively\, gain an appreciation of where most Magic Quadrant and Wave engagements fail\, leading to subpar outcomes\n• Learn about new vectors and criteria for evaluation that stand to impact your analyst engagement strategy \nJoin our senior analysts\, Simon Levin and Jane Doorly\, to learn how you can drive your business pipeline and brand awareness by ensuring your MQ and Wave assessment results truly reflect your market capabilities. You can register here. \nREGISTER
URL:https://theskillsconnection.com/event/move_your_dot_in-an-mq-or-wave-assessment/
LOCATION:Go to webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221207T110000
DTEND;TZID=America/New_York:20221207T113000
DTSTAMP:20260620T045251
CREATED:20221102T172207Z
LAST-MODIFIED:20221108T141508Z
UID:9910-1670410800-1670412600@theskillsconnection.com
SUMMARY:The secrets to changing the analyst's mind (11am ET\, 4pm UK)
DESCRIPTION:Vendors often complain that analysts come to a discussion with outcomes pre-determined and that nothing the vendor says or does will change the analyst’s mind. Are you really facing a Sisyphean task? We don’t think so. We’ve seen vendors achieve significant progress in analyst outcomes by directly confronting those analyst (mis)conceptions. \nThrough this 30 minute webinar\, you’ll be able to:\n• Uncover the disconnects between your story and the analyst’s beliefs\n• Identify the key pieces of evidence that you’ll need to build your case\n• Assess the strength of your argument and your likelihood of success\n• Walk away with an understanding of how to materially change an analyst’s world view and perception of your company \nAs a team of former senior analysts\, with over 100 years collective experience at Gartner\, we have written\, reviewed and approved hundreds of analyst assessments. As advisors\, in recent years\, we have worked on over 300 different assessments for our clients. During that time we have witnessed how improved assessment results have helped those businesses to achieve accelerated growth\, significant new account wins and\, in a half a dozen cases\, acquisition. \nJoin Jonathan Edwards and Simon Levin to learn how you can stop rolling that rock uphill and actually influence an analyst’s perception of you and your market. You can register here.
URL:https://theskillsconnection.com/event/the-secrets-to-changing-the-analysts-mind-2/
LOCATION:Go to webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221102T120000
DTEND;TZID=America/New_York:20221102T123000
DTSTAMP:20260620T045251
CREATED:20220926T114354Z
LAST-MODIFIED:20221012T085620Z
UID:9869-1667390400-1667392200@theskillsconnection.com
SUMMARY:To create (or not create) a category – how to engage analysts either way (12pm ET\, 4pm UK)
DESCRIPTION:Creating a category in which you lead and dominate is often seen as the Holy Grail of business. It’s especially seductive if you believe that the analysts don’t really understand how special and differentiated your offering is. \nOne of the most frequent questions we get from our clients is\, “Should we be working to create a new category\, and if yes\, how do we do it?” \nIn most cases\, the answer to that question is “No\, you should not be trying to create a new category. Your product or service isn’t new category material\, and that should make you happy because creating a new category takes a long time and it’s a huge amount of work.” \nIn this webinar\, we will discuss: \n– How to identify whether you should be creating a category\n– What to do if you shouldn’t\n– What to do if you should \nAs a team of former senior analysts\, with over 100 years collective experience at Gartner\, we have extensive experience gained on the other side of the table and to be able to share our experience of how to handle areas like this. With an NPS score of +83\, we have proven that we can use that knowledge to help our clients to get a strong ROI from their engagement with the analyst community. \nJoin our senior analysts\, Anne Lapkin and Jane Doorly\, to find out more about they whys\, whens and hows of category creation. \nREGISTER
URL:https://theskillsconnection.com/event/to-create-or-not-create-a-category-how-to-engage-analysts-either-way/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220927T110000
DTEND;TZID=America/New_York:20220927T113000
DTSTAMP:20260620T045251
CREATED:20220801T112208Z
LAST-MODIFIED:20220907T121648Z
UID:9834-1664276400-1664278200@theskillsconnection.com
SUMMARY:Analyst RFI Portals: The Gift That Keeps on Taking (11am ET\, 4pm UK)
DESCRIPTION:Gartner\, IDC and other analyst firms are increasingly shifting their vendor data collection for assessments (like Magic Quadrants\, MarketScapes and Waves) from spreadsheets and other documentation to structured Web portals. Ostensibly meant to streamline and standardize the data collection process\, the result is a major upheaval in your response process\, the detail and perspective you can provide and ultimately the predictability of your Magic Quadrant\, MarketScape or Wave position. \nIn this webinar we examine the impacts\, how you get ready and the changes in analyst engagement best practices. \nWe’ll discuss:\n– What are analyst RFI portals and where are we seeing them\n– How portals may negatively impact your process\, collaboration in preparing responses and quality of responses\n– The impact of the possibility that RFI portals updates become a continuous process and the response details are published by analyst firms as selection guides\n– Top tips on how to change your engagement processes\, participation and timing to get the right results  \nAs a team of former senior analysts\, with over 100 years of experience at Gartner\, and as advisors since 2009\, we have witnessed how improved assessment results have helped those businesses to achieve accelerated growth and significant new account wins. \nJoin our senior analysts\, Jeff Comport and Dave Cappuccio\, to find out more. \nREGISTER
URL:https://theskillsconnection.com/event/analyst-rfi-portals-the-gift-that-keeps-on-taking/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220712T110000
DTEND;TZID=America/New_York:20220712T113000
DTSTAMP:20260620T045251
CREATED:20220615T125051Z
LAST-MODIFIED:20220615T125051Z
UID:9768-1657623600-1657625400@theskillsconnection.com
SUMMARY:Lessons Learned: What Differentiates Startups That Scale Versus Startups That Fail (11am ET\, 4pm UK)
DESCRIPTION:90% of tech startups fail. It’s a fact. 75% that are VC-funded fail. That’s also a fact. \nWhat differentiates the scaling successes from failures\, we have found from firsthand experience\, is adhering to a simple formula. It’s a formula of alignment. A formula that correctly blends a balance among various competing GTM priorities\, understanding operational interdependencies\, and getting the right sequencing of the broad range of necessary activities and investments. \nIn this webinar we will:\n– Discuss how companies have both failed to achieve alignment and why\n– Share how those who succeeded did so.\n– Demonstrate a method for you to assess your own alignment status and plan for how you best go forward with confidence. \nAs the philosopher John Dewey said “a problem well-defined is a problem half solved”. \nPlease join senior consultant Ron Ariana (formerly senior revenue executive at start-up and established enterprise software organizations) and Simon Levin\, co-founder of The Skills Connection and former Gartner executive for this webinar. If you are looking to scale your business\, and avoid the GTM pitfalls while doing so\, we promise this will be a worthwhile investment of 30 minutes of your time. \nREGISTER
URL:https://theskillsconnection.com/event/lessons-learned-what-differentiates-startups-that-scale-versus-startups-that-fail/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220614T110000
DTEND;TZID=America/New_York:20220614T113000
DTSTAMP:20260620T045251
CREATED:20220426T161153Z
LAST-MODIFIED:20220610T105710Z
UID:9732-1655204400-1655206200@theskillsconnection.com
SUMMARY:2022 analyst engagement survey: How some companies make analysts an effective GTM channel (11am ET\, 4pm UK)
DESCRIPTION:Some firms get significant business via analysts (such as Gartner & Forrester)\, while many simply do not. Why is that? And where are you on the scale? \nEvery 2 years\, The Skills Connection conduct a study looking specifically at how technology providers’ engage with analysts\, and what results they get back in terms of real business impact. \nIn this 30-minute webinar\, we’ll present our Q2 2022 survey findings (from over 125 different tech firms) and offer evidence-based advice for improving the impact your business can get from this massively influential channel. Specifically we will review: \n\nWhat impact analysts are being seen to have on revenue and pipeline (and how)\nThe biggest challenges in getting the analyst channel to drive business opportunities effectively\nHow Gartner & Forrester compare as a channel and as a business resource\nThe 5 best practices that differentiate firms who get the best impact through the analyst channel\n\nAs former analysts (with 100+ collective years of Gartner experience alone) we analyze and interpret these survey results and provide you with practical\, realistic advice on how you can apply the insights to change your business outcomes. \nREGISTER
URL:https://theskillsconnection.com/event/2022-analyst-engagement-survey/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220427T110000
DTEND;TZID=America/New_York:20220427T113000
DTSTAMP:20260620T045251
CREATED:20220404T172408Z
LAST-MODIFIED:20220405T113343Z
UID:9723-1651057200-1651059000@theskillsconnection.com
SUMMARY:10 Dos and Don’ts to Get the Right Score for a Critical Capabilities Assessment (11am ET\, 4pm UK)
DESCRIPTION:Are you mystified why you got the Critical Capabilities score in a recent assessment? Do you find Gartner’s Critical Capabilities unclear\, complicated\, frustrating and annoying? Find out the 10 things you should be doing and not doing for this important assessment. \nIn this 30-minute session\, our senior analyst\, Julie Short\, and our Managing Director\, Simon Levin\, will cover: \n– What is Gartner’s Critical Capabilities assessment?\n– How is it supposed to work?\n– What’s the reality?\n– The 10 Dos and Don’ts to get the RIGHT SCORE \nWe hope you can join us and there will be time at the end of the session for your own questions. \nYou can register here.
URL:https://theskillsconnection.com/event/10-dos-and-donts-to-get-the-right-score-for-a-critical-capabilities-assessment/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220330T110000
DTEND;TZID=America/New_York:20220330T113000
DTSTAMP:20260620T045251
CREATED:20220202T115110Z
LAST-MODIFIED:20220314T123651Z
UID:9686-1648638000-1648639800@theskillsconnection.com
SUMMARY:The 10 things every company gets wrong with Gartner and others (11am ET\, 4pm UK)
DESCRIPTION:– The Skills Connection’s Guide to avoiding self harm \nGetting key analysts to have sufficient confidence (in your business\, products and services) to recommend you to their clients is difficult. It takes concerted effort\, appropriate preparation and relevant executive engagement if you are to get it right and get the right result. But the reality is most companies get it wrong and get truly disappointing results. \nThrough this 30 minute webinar\, you’ll be able to: \n– Understand the most common mistakes\n– Reflect on how you present yourselves to analyst firms through the eyes of experienced analysts\n– Develop a plan to elevate your assessment responses\, and engagement activities overall\, to a higher level \nAs a team of former senior analysts\, with over 100 years of experience at Gartner\, we have extensive experience gained on the other side of the table. With an NPS score of +83\, we have proven that we can use that knowledge to help our clients to get a strong ROI from their engagement with the analyst community. \nJoin our senior analysts\, Anne Lapkin and Jane Doorly\, to understand how to best tell your company’s story to Gartner and others. \nYou can register here.
URL:https://theskillsconnection.com/event/the-10-things-every-company-gets-wrong-with-gartner-2022/
END:VEVENT
END:VCALENDAR