If you are Cool, do the analysts know it?
Every year, hundreds of up-and-coming IT vendors see their future transformed when they are identified by Gartner’s analysts as Cool Vendors. This represents a game-changing opportunity for them to enjoy better recognition, endorsement of capabilities and, most importantly of all, a fast track to being considered a viable vendor to consider by potential buyers and future round investors.
Cool Vendors are defined by the “3is”: Innovative, Impactful and Intriguing and their technologies or their business or delivery models represent a vision of the future. Gartner’s Cool Vendor reports are among the most widely read research, so analysts compete keenly to discover the next cool innovator.