Analyst engagement for India

We’re here to get the right results for you

India has some of the most exciting and inventive technology companies in the world these days. But they don’t always get the credit from the major analyst firms that’s due to them.

The key analysts whose opinions drive most major buying decisions are based far away in the US and Europe. It’s hard to get and keep their attention at a senior level, and even harder to ensure they have exactly the right information to understand the strengths of India’s innovative suppliers of products and services.

That’s why The Skills Connection has established its India operation, headed by Rahul Basarkar, and that’s what we are here to help you achieve. Rahul has a great track record in managing analyst engagement with TCS, Tech Mahindra and CSC, and he works closely with our international team, made up of former analysts with over 80 years of Gartner experience.

Our clients in India benefit from the support of both these teams. While the ex-Gartner analysts work with you to shape a story that will put you firmly on the analysts’ radar, Rahul’s local expertise will help you develop an analyst engagement program to put you in front of the right people and win you the visibility that creates selling opportunities.

We will help you refine your messaging to make it the best it can be. We will help you reach the right analysts and develop a plan that will transform their knowledge of your products and services and, in so doing, make them an effective part of your demand generation program.

As our MD, Simon Levin, said at a recent NASSCOM event in Hyderabad, “India’s tech companies have astonishing potential, but they must find better ways of telling their essential story and engaging the analysts. We offer a unique combination – local knowledge and an unequalled awareness of what analysts need to hear – that can help them achieve just that.”

 We can help you to:

  • Understand and communicate those essential elements of your story that will differentiate you from your competitors in the analyst’s mind
  • Develop your “core story” for other audiences including customers, prospects, investors and employees
  • Get the support you need, when you need it, with fixed-price ARaaS (Analyst Relations as a Service) and B&P (Briefing and Plan) packages designed specifically for the Indian market
  • Reach the right analysts, in the right ways, at the right times, with the right information
  • Respond to analyst requests for information and handle the logistics of successful analyst engagement by arranging successful briefings, inquiries, RFIs and analyst days
  • Achieve better assessments, move the dot and profit from new sales generated by analyst referrals
  • Reach the right analysts, in the right ways, at the right times, with the right information

To find out more about the services available through our India office, call Rahul Basarkar on +91 9902858598 or email