Your source of first-hand analyst expertise

We are a team of former senior Gartner analysts and executives who offer our knowledge and expertise to help technology companies improve their relationships with the analyst community.

We work as an extension to your own team to help you prepare for analyst assessments, deliver briefings and maintain an ongoing dialogue with the community. We’re not afraid to get our hands dirty.

  • We understand what the analysts want to see from you, because we were senior analysts ourselves.
  • We know the best way for you to present yourselves to make your company stand out.
  • We advise you on what information you need to share, at what time and in what format, in order to minimize disruption to your business.
Joel Wecksell
Joel WecksellManaging Director
Joel has 35 years of experience in the technology industry. He spent 11 years at Xerox before moving to Gartner, where he worked for 18 years in a variety of senior roles, including group vice president for the global software research group and head of analyst training. Most recently Joel has used his extensive experience as an analyst to help companies communicate their strategic vision and demonstrate credibility in their market place.
Simon Levin
Simon LevinManaging Director
Simon spent the first 10 years of his career in software marketing before joining Gartner in Europe as a senior analyst. He led various Gartner research teams, including the global market research business of 380 professionals. After leaving Gartner, he led the global research organization for TowerGroup (a division of Mastercard) and established their overall European operations. Simon also served for 3 years as a board member for the Institute of Industry Analyst Relations (IIAR).
Jeff Comport
Jeff ComportSenior Analyst
Jeff has over 30 years’ experience both as an analyst and working for technology vendors. During his 15 years as a Distinguished Gartner Analyst, Jeff was a member of the Gartner Research Council and founded several services and Magic Quadrants. He has also worked as Senior Vice President of Marketing and Product Management at Lawson Software, where he was responsible for product strategy, marketing, product management, pricing, public relations and analyst relations.
Adam Daum
Adam DaumSenior Analyst
Adam has spent almost 30 years as an analyst in the technology industry, including 11 years at Gartner. He has conducted innovative studies on technology adoption to help vendors improve their business planning and strategic marketing. He has helped clients understand the impact of a range of consumer technologies, particularly in the media and financial services industries. And more recently, he has focused on disruptive technologies and ecosystems in areas as diverse as mobile app stores, digital payments and semantic search.
Jonathan Yarmis
Jonathan YarmisSenior Analyst
Jonathan has worked in the analyst industry for over 25 years as both an analyst and an analyst relations professional. He was one of the first 25 analysts at Gartner and spent 10 years there, heading up PC research. He subsequently worked for several other firms including AMR Research and Ovum/Datamonitor. He has also directed analyst relations efforts for PR firms Waggener Edstrom and Hill & Knowlton (now HK Strategies), helping leading IT companies to define their strategic messaging, positioning and analyst engagement programs.
Anne Lapkin
Anne LapkinSenior Analyst
Anne has 25 years of experience in technology roles. She has worked as an IT leader in a wide variety of industries including financial services, pharmaceuticals, process and discrete manufacturing, insurance, telecoms, retail and wholesale distribution. After joining Gartner in 2003 as a Research Vice President, she led the Information Management research practice where she was responsible for planning and overseeing all research in this space.
Jane Doorly
Jane DoorlySenior Analyst
Jane spent over 20 years at Gartner and, most recently, 5 years at IDC in analyst and leadership roles including having responsibility for the introduction of IDC Marketscapes in Europe. Earlier in her career, she worked in high technology research and also for Alliant, a start-up high performance computing vendor. Her most recent role at IDC included working with IT vendors and users on aspects of Digital Transformation in vertical industries such as Retail, Financial Services, Manufacturing, Government, Utilities and Healthcare.
Jonathan Edwards
Jonathan EdwardsSenior Analyst
Jonathan spent 14 years at Gartner where he was Research VP in the healthcare team. Based initially in the US he moved to the UK, becoming the lead healthcare analyst for international markets. He then spent 4 years at the Advisory Board Company where he launched and led a global research and advisory service serving healthcare providers and vendors. Subsequently he ran an independent consulting firm, providing advice to IT vendors and service providers on product strategy, marketing and communications.
Peter Sampson
Peter SampsonSales Director
Peter spent a total of 14 years in senior sales roles with Gartner, leading key teams in the UK and Europe, and as Group Vice President developing markets across Asia Pacific. He began his career in financial services with a major bank. His insider knowledge of selling to and for research and advisory firms is second to none and has helped numerous firms to improve their level of engagement with the analyst community.
Mark Crew
Mark CrewSales Director
Mark has spent 19 years in the analyst industry, working as a senior account manager at Gartner, Strategy Partners, TowerGroup and Aite Group. He has also worked at Channel Dynamics where he delivered consulting programs for global IT vendors such as Hewlett Packard, Oracle, Cognos and Microsoft, helping these organisations bring focus and clarity to their go-to-market strategy and messaging.
Jack Finnell
Jack FinnellSales Director
As a former Tech CEO and Gartner client, Jack understands, only too well, the financial value that favorable analyst firm rankings can bring. Following the sale of his last business in 2002, Jack spent the next 13 years working in California as a senior sales executive for Gartner so he truly knows the analyst business from both sides of the table.
Eran Gindin
Eran GindinCountry Manager - Israel
Eran is a well known and respected figure in Israel’s IT industry, with nearly 20 years’ experience. As managing director at Sakal online, he created what was then Israel’s biggest e-commerce site, before moving on to Websplit, a high tech start-up, and then to Gartner Israel, where he spent eight years. He has recently worked as a consultant on leading-edge media projects with companies such as CEVA, Ceragon Networks and cybersecurity experts Check Point Software.
Jo Matthews
Jo MatthewsIgnition Sales Director
With extensive sales experience – and over 15 years spent within the IT and Telecoms arena – Jo has helped many of the Fortune 500 increase revenues by putting technology advances at the heart of their business. Most recently Jo was Account Director at Orange Business Services where she delivered value to companies in the Legal, Banking and Tobacco sectors by providing solutions from a wide portfolio of fixed and mobile technologies.
Andrea Thomas
Andrea ThomasHead of Marketing
Andrea has over 15 years experience in the IT industry working both at Gartner and a range of technology suppliers. At Gartner, Andrea was a member of the marketing services team, advising companies on how to integrate Gartner research within their marketing collateral to increase the credibility and reach of their campaigns. Most recently Andrea was EMEA B2B Marketing Manager at Kingston Technology, responsible for analyst relations, key alliances, event and campaign management.
Ian Shircore
Ian ShircoreEditorial Director
Ian used to be the top editor at Gartner, managing a team of 80 as VP for Worldwide Editorial and Web Services. He has held positions as marketing and communications director for European software companies in the areas of artificial intelligence and Internet security, and has written nine books on a diverse range of subjects including online shopping, NLP, Douglas Adams and conspiracy theories.
“You provided amazing advice and professional guidance… your input and influence will reach far beyond our Gartner relationship into many aspects of how we do business.”

Head of Corporate Marketing