Starting out with analyst engagement

Sign up to gain access to resources and insights for those new to working with the analysts

If you’re new to analyst engagement, the prospect can be daunting.  You might even be wondering if it’s worth the effort. But if your prospects are paying attention to what these firms have to say, you need make sure they are talking about you in favorable terms. As a team of former senior Gartner analysts, we have inside knowledge on engaging with the analyst community. We’ve provided a number of high-value resources to help you get started and keep you on track.

SIGN UP TO OUR KNOWLEDGE BANK to gain access to these resources, a small sample of which are provided below.

Resources

Why isn’t my PR campaign working with the analysts?

, , , ,

Your PR campaign may not be the best approach for an analyst. Find out why your strategy for PR and AR need to differ in this short video.

We talk regularly to the analysts – why don’t we get results?

, , , ,

If you find you’re not getting the results you expect from your analyst engagement, this video will explain how to make a positive change to your strategy.

Where should we start with analyst engagement?

, ,

Engaging the analysts for the first time can be a daunting prospect. Where should you start and how do you get it right? The Skills Connection offers practical insights to help you succeed.

What is the best practice process for engaging in an MQ?

, ,

If you’re participating in a Magic Quadrant or Wave assessment for the first time, where should you start? What’s expected and how should you be preparing?

Lifting the Lid on the Black Box

“The genius of our product is inside this Black Box.” Innovative ideas are precious and rare. For many firms, there [...]

The Four Ps Are for Analysts Too

There’s one sad story I hear pretty much every week. It goes like this: “We meet the analysts regularly at [...]
Sign up to our Knowledge Bank today to gain FREE access to our complete and exclusive set of resources

Minimum 8 characters.

Forgot Password?

You can opt-out at any time. We do not share details with any 3rd parties. Please see our privacy policy for full details.
“You were amazing through this process – thank you for your hard work and terrific coaching”

Head of PR/AR