PR vs AR

What is the relationship between advocates and references?

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Understanding the differences and relationship between references and advocates is key to the success of your analyst assessment.

What are the elements of a best practice advocates and references program?

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Do you have a references and advocacy program in place? This video explains the fundamental elements you need to be able to run a program.

Why isn’t my PR campaign working with the analysts?

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Your PR campaign may not be the best approach for an analyst. Find out why your strategy for PR and AR need to differ in this short video.