If you’re participating in the Digital Marketing Analytics (DMA) Magic Quadrant for the first time, where should you start?

Increase revenue, improve your sales pipeline, get noticed in the Gartner DMA Magic Quadrant

If you can answer yes to any of these questions:

  • Are your competitors getting better results — even when their product is inferior?
  • Are you struggling to ‘move your dot’ in this MQ?
  • Do your references seem to say something different when they talk to you and the analysts?
  • Did you not manage to get included?

We can help you, this is what we specialize in

We are a team of former senior Gartner analysts who’ve written and reviewed hundreds of Magic Quadrants such as the Digital Marketing Analytics MQ. We have an in-depth understanding of the factors for Magic Quadrant success and are uniquely placed to give tangible advice that will add value when responding to the DMA Magic Quadrant.

Looking to get into this MQ
Looking to improve your position
Our clients tell us that we really help them in this area.

“Great expertise and strong leadership to drive us through the Magic Quadrant process. Everyone has their day job and Magic Quadrants’ require strong leadership.”

We often hear these challenges and understand that it can be really frustrating

How we help?

  • Use our extensive experience as former Gartner analysts to make sure your Digital Marketing Analytics Magic Quadrant responses are the best they can possibly be to ensure success. See: Move the dot in the right direction.
  • Deliver the best possible submission, by delivering a best-practice-driven survey response, a best ever briefing by delivering a differentiated essential story, backed up by evidence, great references and, as appropriate, a memorable focused demo.


  • Make sure your references actually improve the result.
  • Get the analyst to see your company/product/service as it is today and not as it was in the past. More: How to improve analyst engagement.
  • Clarify and articulate your company’s vision in a way that aligns to the way in which vision is measured by Gartner.
  • Get your company into the Magic Quadrant for the first time.


Find out more




Want to read more on the DMA MQ? Other companies listed on this Magic Quadrant include:

Companies listed in the Digital Marketing Analytics Magic Quadrant include: MarketShare (Now Neustar), SAS, Google, Adobe, WebTrends, ComScore, Pitney Bowes, Visual IQ, IBM, Agilone, AOL

Access the Magic Quadrant document

Magic Quadrant for Digital Marketing Analytics