Are your competitors are getting better results than your business, even when their product is inferior within the CRM Lead Management (CRM LM) Magic Quadrant?

Getting your company recognized in the CRM LM Magic Quadrant can reap large rewards for your business and help grow your sales pipeline. But it isn’t easy.

If you can answer yes to any of these questions:

  • Are your competitors getting better results — even when their product is inferior?
  • Are you struggling to ‘move your dot’ in this MQ?
  • Do your references seem to say something different when they talk to you and the analysts?
  • Did you not manage to get included?

We can help you, this is what we specialize in

We are a team of former senior Gartner analysts who’ve written and reviewed hundreds of Magic Quadrants such as the CRM Lead Management MQ. We have an in-depth understanding of the factors for Magic Quadrant success and are uniquely placed to give tangible advice that will add value when responding to the CRM LM Magic Quadrant.

Looking to get into this MQ
Looking to improve your position
Our clients tell us that we really help them in this area.

“Yes. The Skills Connection has a holistic view of the process and were extremely helpful in crafting a narrative that resonated with the analyst.”

It is challenging and frustrating as it is working within your quadrant, together we can develop a number of workable solutions

How we help?

  • Use our extensive experience as former Gartner analysts to make sure your CRM Lead Management Magic Quadrant responses are the best they can possibly be to ensure success. See: Move the dot in the right direction.
  • Deliver the best possible submission, by delivering a best-practice-driven survey response, a best ever briefing by delivering a differentiated essential story, backed up by evidence, great references and, as appropriate, a memorable focused demo.


  • Make sure your references actually improve the result.
  • Get the analyst to see your company/product/service as it is today and not as it was in the past. More: How to improve analyst engagement.
  • Clarify and articulate your company’s vision in a way that aligns to the way in which vision is measured by Gartner.
  • Get your company into the Magic Quadrant for the first time.


Find out more




Companies listed on the CRM LM MQ include

Companies listed in the CRM Lead management Magic Quadrant include: IBM Silverpop, HubSpot, Treehouse Interactive, MMIT, Zoho, SAS, Sales Engine Intl (was Manticore Technology), Act-On Software, InsideView, Callidus Cloud, CRMNExt,, Microsoft, Salesfusion, Lattice Engines, SugarCRM, Infor, Teradata, Sage, Microsoft Dynamics, Neolane (Acquired by Adobe), IBM Unica, Oracle, Marketo, Oracle Eloqua, Velocify  (formerly Leads360)

Access the Magic Quadrant document

Magic Quadrant for CRM Lead Management