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If you are in the UK, we are holding our regular one day training session “Engaging Analysts for Results” in partnership with TechUK.

Leave with a plan of who to engage, how and with what key messages

Why should you choose the Engaging Analysts for Results course?

If you sell software, hardware or services to business buyers, you’ll know just how vital industry analysts are to your company’s success. They are the opinion formers, the reputation makers, the recommenders. Through favourable mentions in the press and recommendations to clients, they can help build a vendor’s profile and sales pipeline. But they can kill your reputation, too, and leave you with a mountain to climb.

More than half of all B2B IT decisions are directly influenced by these people, so it’s a channel you can’t afford to ignore. But many companies are nervous at the very thought of reaching out to the analyst community. Worse still, many vendors get it all wrong, alienate or irritate the analysts and end up having achieved zero – or even negative – impact. That can be a very expensive mistake.

The key to success is understanding the analysts’ world, recognising what they really do and knowing what they really need.

This unique course is led by Simon Levin, a former analyst and senior executive at Gartner. Whether you are new to the analysts’ world or simply seeking to improve your results, it will show you what you must do to engage this community effectively and make the analysts a key asset in your sales and marketing strategy.

For full details and to register click here

Details

Date:
September 22, 2016
Time:
9:30 am - 4:30 pm
Website:
http://www.techuk.org/training/management-skills-training/item/5492-engaging-analysts-for-results

Venue

Plexal Centre, London
14 East Bay Lane
London, E20 3BS United Kingdom
View Venue Website

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